Senior Product Marketing Manager

Yext•New York, NY

About The Position

Yext (NYSE: YEXT) is the leading brand visibility platform, built for a world where discovery and engagement happen everywhere — across AI search, traditional search, social media, websites, and direct communications. Powered by over 2 billion trusted data points and a suite of integrated products, Yext provides brands the clarity, control, and confidence to perform across digital channels. From real-time insights to AI-driven recommendations and execution at scale, Yext turns a brand's digital presence into a competitive advantage, which is only possible through our team of innovators and enthusiastic collaborators. Join us and experience firsthand why we are consistently recognized as a ‘Best Place to Work’ globally by industry leaders such as Built In, Fortune, and Great Place To Work®! We’re looking for a Senior Product Marketing Manager who blends strong strategic thinking with thoughtful execution. This role sits at the heart of how Yext communicates product value — shaping messaging frameworks, managing roadmap narratives, supporting release communications, and ensuring the field is equipped with consistent, high-quality assets. You’ll work across multiple product areas, building systems and assets that scale, maintaining a pulse on competitive shifts, and enabling the field to tell a confident, differentiated story. This role is ideal for a PMM generalist who enjoys cross-functional partnership, clear communication, and crafting messaging that resonates.

Requirements

10+ years of B2B SaaS product marketing experience. Previous experience in content marketing or journalism is a plus.
Exceptional writing, messaging, and storytelling skills — with the ability to simplify complexity.
Strong cross-functional collaboration experience across Product, Sales, Marketing, and Customer Success.
A systems-oriented mindset — comfortable creating frameworks, templates, and tools that scale.
Experience building sales enablement materials and influencing GTM success across both direct and indirect channels.
Ability to manage multiple projects across product lines with clarity and organization.
A proactive, resourceful operator with high attention to detail and a strong sense of ownership.
Comfort working as a generalist supporting diverse product areas and GTM priorities.

Responsibilities

Own the end-to-end alignment of Yext’s product messaging across roadmap materials, sales assets, and marketing channels.
Maintain and evolve the company-wide product roadmap deck, ensuring content is clear, value-led, and easy for GTM teams to use.
Create, organize, and continuously refine core sales assets — including pitch decks, one-pagers, and product value narratives — ensuring they stay accurate, high-quality, and aligned to product strategy.
Maintain message consistency across all assets and channels, including the website, ensuring GTM teams speak with a unified voice.
Own the product release communications for Tier 1 releases and supporting materials that bring clarity to new capabilities.
Maintain a pulse on competitive signals, industry shifts, and emerging trends that influence how we position Yext.
Synthesize competitive learnings into clear frameworks and messaging guidance that help Sales respond confidently in the field.
Develop enablement materials that translate competitive insight into practical talk tracks, objection handling, and proof points.
Ensure competitive insights inform both roadmap conversations and messaging updates.
Build and maintain a messaging GPT (or similar system) that enables consistent, high-quality messaging across PMM and GTM teams.
Establish processes to keep messaging systems aligned with new releases, product narratives, and competitive insights.
Support cross-product GTM initiatives by contributing strategic messaging, coordinating asset updates, and ensuring alignment across functions.
Serve as a key connector across Product, Sales, and Marketing to keep GTM activity cohesive and clear.