Senior Product Marketing Manager

Granicus

9d•$108,000 - $140,000•Remote

About The Position

Want a role with a creative, results driven, and innovative Marketing Team? This position is your opportunity to join Granicus, the leading cloud-based solution for government and support the advancement of driving new revenue in a young and energized Cloud Vertical. You will be a part of a team that values individual initiative as well as team work. What we do makes a difference. Our products and services improve the efficiency of government and the quality of people's lives. The Product Marketing Manager will lead the Product Marketing Team in developing and executing analysis, strategies, and programs to improve product positioning, product launches, and demand generation that builds long-term growth and competitive advantage.

Requirements

8+ years of Marketing or Product Marketing experience
Experience and/or interest in building and managing product marketing teams
Passion and/or experience in working with public sector entities
Experience in market analysis and competitive intelligence
Very strong written communication skills as well as presentation skills
Proven history of creating effective marketing programs
Ability to work closely and earn the respect of the Product, Marketing, and Sales Organizations
Project management skills and an understanding of how to manage the priorities of multiple stakeholders in a complex environment
Comfortable and professional when interacting with clients, onsite staffing, and representing Granicus to the general public
Experience working with international and virtual teams
An ability to work well in a fast-paced environment where functioning autonomously and collaborating as part of a team are equally important

Responsibilities

Develop product positioning and messaging that differentiates our products in the market
Work closely with Sales Enablement to communicate the value proposition of the products to the sales team and develop the sales tools that support the selling process of our products
Plan the launch of new products and releases and manage the cross-functional implementation of the plan
Lead our market and competitive intelligence for the organization - be the expert on our buyers and how they buy, as well as the expert on our competition and how to position against them
Work closely with the Marketing and Product Teams to develop product-specific demand generation in close coordination with existing verticals and thought leadership campaigns
Work closely with Product Managers as part of the product council to develop and report on product specific campaigns
Define personas, buyer journeys, and articulate ROI tailored to key buying groups for government agenda management, meeting managements, video technology, records requests, and boards and commissions
Lead the development of our product content including creating and proofing marketing copy and creative collateral (website, videos, 1-pagers, and more)
Translate technical details of our products and how they work together into benefits for the user
Responsible for the strategy and execution of customer user groups, customer advisory groups, and strategic training programs
Lead in-app marketing initiatives from demand generation within the product to product onboarding
Other duties as assigned

Benefits

Flexibility & Balance
Flexible Time Off – Take the time you need to rest, recharge, and live your life.
Company-Wide Wellbeing Days – Paid days off to unplug and focus on your mental health.
Work From Home Reimbursement – Support a productive home office environment.
Health & Wellness
Multiple Health Plan Options – Including a 100% employer-paid plan.
Employer HSA Contributions – When enrolled in a High-Deductible Health Plan.
Fitness Reimbursement Program – Stay active, your way.
On-Demand Mental Health Support – Access to Headspace and other wellness tools.
Family & Future
Paid Parental Leave – For both birthing and non-birthing parents.
Traditional & Roth 401(k) – With a generous company match.
Life & AD&D Insurance – 100% employer-paid coverage for peace of mind.
Growth & Recognition
Online Learning Platforms – Fuel your professional development.
Competitive Salary & Bonuses – Your contributions are valued and rewarded.