Senior Product Marketing Manager, Trello
About The Position
Atlassians can choose where they work – whether in an office, from home, or a combination of the two. That way, Atlassians have more control over supporting their family, personal goals, and other priorities. We can hire people in any country where we have a legal entity. Interviews and onboarding are conducted virtually, a part of being a distributed-first company. Our Marketing team brings to life the Atlassian story to drive demand for our tools and spread awareness of Atlassian’s mission to unleash the potential of every team. We're a dynamic crew of storytellers and strategists who bring to life our company, apps and solutions in a way that helps customers achieve maximum impact. Trello makes it easy for you to consolidate your to-dos across all apps and keep tasks and deadlines organized. It’s simple and free to use – sign-up, create a board, and you’re off! The Trello Product Marketing team is focused on driving core product adoption and engagement while also managing the key messages and channels we use to communicate Trello to the world.
Requirements
- 5-7 years experience working in tech product marketing
- Prior experience working on marketing for popular consumer tech platforms and apps
- Strong cross-functional collaborator comfortable managing diverse internal stakeholders
- Prior experience running digital campaigns and working with vendor agencies
- Prior experience developing messaging and launch strategies for product announcements
Nice To Haves
- Passion for the Trello product
- Able to work efficiently and stay organized across multiple projects at a time
- Exceptional writing and editing skills—writing portfolios are welcome
- Available to work in the PST timezone
Responsibilities
- Own and execute go-to-market strategies for feature launches, including writing proactive and reactive messaging to position new products externally.
- Serve as a key product marketing partner to the Trello Product and Design teams, bringing customer, competitor, and GTM insights into the product development process.
- Partner cross-functionally with Product, Performance Marketing, Data Science, Design, Brand, and PR to drive clear goals, cohesive narratives, and on-time delivery for projects.
- Confidently execute on digital marketing campaigns across email, web, and social that can deliver on marketing goals related to user acquisition and retention for Trello.
- Define and track success metrics for your campaigns and programs, using data to inform decisions, prioritize work, and communicate impact.
- Develop clear, insight-driven creative briefs and work efficiently with design partners to produce new visual assets like static or video ad creative, sizzle reels, how-to graphics, app store imagery, and sales collateral.
- Manage budget, procurement and operational asks to enable vendors and resourcing with care and velocity.
Benefits
- Atlassian offers a wide range of perks and benefits designed to support you, your family and to help you engage with your local community. Our offerings include health and wellbeing resources, paid volunteer days, and so much more.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
Number of Employees
5,001-10,000 employees
