Senior Product Marketing Manager, Roadmap Narrative & Release Strategy

Docusign • San Francisco, CA

1d • Hybrid

About The Position

Docusign brings agreements to life. Over 1.5 million customers and more than a billion people in over 180 countries use Docusign solutions to accelerate the process of doing business and simplify people’s lives. With intelligent agreement management, Docusign unleashes business-critical data that is trapped inside of documents. Until now, these were disconnected from business systems of record, costing businesses time, money, and opportunity. Using Docusign’s Intelligent Agreement Management platform, companies can create, commit, and manage agreements with solutions created by the #1 company in e-signature and contract lifecycle management (CLM).
As the Senior Product Marketing Manager for Roadmap Narrative & Release Strategy, you will be the lead architect for Docusign’s future-facing product story. This role is about "seeing the forest through the trees"—taking a broad product portfolio and synthesizing it into a cohesive, compelling vision that resonates with customers and internal stakeholders alike. You will lead the strategy for how we communicate innovation, moving beyond technical updates to drive value-driven narratives across the company. This position is an individual contributor role reporting to the Director of Roadmap & Innovation Marketing.

Requirements

• 8+ years in B2B SaaS or enterprise tech product marketing (Senior level) and experience with complex sales cycles
• Experience crafting compelling high-level product narratives and simplifies complex concepts into customer-centric stories
• Demonstrated success in leading high-stakes, cross-functional programs and complex GTM initiatives from inception to execution
• Bachelor’s degree in Marketing, Business, Communications, or a related field
• Ability to synthesize signals from across a broad business to form recommendations that inform company-level product strategy
• Exceptional ability to build rapport and drive consensus with C-suite and VP-level leadership without direct authority
• Thrives in a rapidly evolving environment and can navigate the ambiguity of long-term roadmap planning with a proactive, "market-in" mindset
• Highly organized, detail-oriented, capable of managing multiple complex projects and deadlines
• Ability to work independently, take initiative, and execute with minimal supervision.
• Outstanding verbal, written, and presentation skills
• Ability to translate complex technical concepts into compelling value propositions
• Ability to build relationships, influence without direct authority, and drive consensus across diverse, cross-functional teams

Nice To Haves

• MBA or relevant Master’s degree

Responsibilities

• Partner with Product to transform the technical roadmap into a forward-looking "Innovation Story" that excites the market about where Docusign is headed
• Drive the strategic framework for evaluating and tiering new features to ensure our most impactful roadmap items get the most visibility
• Build a high-level content plan that turns monthly roadmap updates into a consistent, narrative-driven cadence of innovation
• See the "forest through the trees" by identifying how roadmap items across different teams can be combined into unified, high-impact market moments
• Act as the strategic bridge between Product and Marketing, creating the business cases and proposals for how we introduce roadmap innovations
• Refine internal launch processes to reduce communication "noise," ensuring our customers stay focused on the most value-added releases
• Distill deep-stack technical milestones into clear, executive-ready value propositions for internal and external stakeholders

Benefits

• Bonus: Sales personnel are eligible for variable incentive pay dependent on their achievement of pre-established sales goals. Non-Sales roles are eligible for a company bonus plan, which is calculated as a percentage of eligible wages and dependent on company performance.
• Stock: This role is eligible to receive Restricted Stock Units (RSUs).
• Global benefits provide options for the following:
• Paid Time Off: earned time off, as well as paid company holidays based on region
• Paid Parental Leave: take up to six months off with your child after birth, adoption or foster care placement
• Full Health Benefits Plans: options for 100% employer paid and minimum employee contribution health plans from day one of employment
• Retirement Plans: select retirement and pension programs with potential for employer contributions
• Learning and Development: options for coaching, online courses and education reimbursements
• Compassionate Care Leave: paid time off following the loss of a loved one and other life-changing events

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level