Senior Manager, Sports Marketing Strategy
About The Position
Onboard Sports Advisory (OSA) is a strategic sports marketing consultancy advising global brands, rights-holders, and sports properties on commercial strategy, sponsorship valuation, activation frameworks, and performance measurement. Operating on the agency/advisory side, OSA provides objective, insight-driven advisement that helps senior leadership teams navigate complex decisions across sport, culture, and entertainment. Our work blends analytical rigor, creativity, and global experience to unlock growth and long-term partnership value. The Senior Manager, Sports Marketing Strategy, is a senior advisory leader responsible for shaping and delivering high-impact sports partnership strategies for OSA clients. This role combines strategic consulting, executive client leadership, and internal team oversight. The Director serves as a trusted advisor to C-suite and senior stakeholders, guiding investment decisions across global sports partnerships while ensuring clarity, alignment, and measurable business outcomes.
Requirements
- 5+ years of experience in sports marketing, sponsorship strategy, consulting, or agency leadership.
- Demonstrated success advising brands or rights-holders on complex, multi-market partnership portfolios.
- Experience working across global sports and entertainment ecosystems; mega-event experience a strong plus.
- Strong strategic, analytical, and commercial acumen, including P&L awareness.
- Exceptional writing, presentation, and executive communication skills.
- Ability to navigate complex organizational structures and build trusted senior relationships.
Nice To Haves
- Global experience and cultural fluency strongly preferred.
- MBA or advanced degree preferred.
Responsibilities
- Act as a senior strategic advisor to clients across global sports and entertainment partnerships.
- Lead the development of partnership strategies, valuation models, and executivelevel roadmaps rooted in insight, data, and brand objectives.
- Craft and deliver compelling, brand-centric presentations that translate complex analysis into clear recommendations.
- Support clients in analyzing, negotiating, and managing partnership contracts and rights-holder relationships.
- Proactively identify client challenges, develop solutions, and align recommendations with OSA senior leadership.
- Evaluate sponsorship and partnership opportunities across global properties, including mega-events such as the Olympic & Paralympic Games and FIFA World Cup.
- Oversee the full partnership lifecycle, from opportunity assessment through activation frameworks and performance measurement.
- Collaborate with analytics and insights teams on rights-holder valuations, sponsorship ROI, and effectiveness measurement.
- Advise on the creation and optimization of sponsorship toolkits, databases, and internal governance models.
- Lead and mentor internal consulting teams, fostering a collaborative and high performance culture.
- Manage multiple work streams and ensure timely, high-quality delivery across concurrent client engagements.
- Coordinate with client-side and external agency partners (creative, media, PR, activation) to ensure integrated execution.
- Provide guidance, coaching, and performance feedback to direct reports and project team members.
- Contribute to new business development through proposal strategy, pitch development, and client presentations.
- Support OSA thought leadership initiatives, including white papers, industry insights, and conference participation.
- Maintain a strong point of view on trends shaping global sport, sponsorship, media, and entertainment.
- Develop the business processes and systems necessary to strengthen the Sports Marketing Strategy unit and contribute to overall OSA growth, together with President and COO.
- Support business operations across all client work, coordinating with other functional areas including Operations, Finance, Legal, Technology, and HR/People.
Benefits
- medical/dental/vision insurance
- employer paid basic life and personal accident insurance
- Annual Profit Sharing/Bonus Plan based on the company’s performance and your individual performance
- 401(k)
- Healthcare Flexible Spending Account
- Dependent Care Flexible Spending Account
- PTO
- STD/LTD insurance benefits
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
