Senior Product Marketing Manager, Platform

JFrogSunnyvale, CA
2d$190,000 - $220,000Hybrid

About The Position

At JFrog, we’re reinventing DevOps to help the world’s greatest companies innovate -- and we want you along for the ride. This is a special place with a unique combination of brilliance, spirit and just all-around great people. Here, if you’re willing to do more, your career can take off. And since software plays a central role in everyone’s lives, you’ll be part of an important mission. Thousands of customers, including the majority of the Fortune 100, trust JFrog to manage, accelerate, and secure their software delivery from code to production -- a concept we call “liquid software.” Wouldn't it be amazing if you could join us in our journey? Fast-Frogward Your Career Imagine being part of a team where your work doesn’t stay behind the scenes—it’s showcased on the world’s biggest tech stages, shaping the future of software development. At JFrog, as a Senior Product Marketing Manager for the JFrog Platform, you’ll tackle challenges head-on, bringing solutions to market that are mission-critical for leading companies like Amazon, Google, and Netflix. Every day here is dynamic, with new challenges to solve and opportunities to innovate. As a Frogward thinker, you’ll push boundaries, challenge your comfort zone, and lead the charge in a culture that’s always moving forward. It’s about driving the technology that powers the world. If you’re looking for a place where your work matters and where innovation never stops, JFrog is where you want to be. Here’s what our employees have to say about working at JFrog "I wanted to work in a company that takes technology forward." "Our business is so interesting because it is constantly moving, and we have to adapt new solutions to the challenges that arise from the customers." "It’s nice to work for a company with a must-have product, not a nice-to-have." “For developers who work here, they have everything that they can wish for to learn and develop new things including AI and cyber.” As a Senior Product Marketing Manager (Platform) in JFrog you will...

Requirements

  • 6+ years of product marketing experience in global hi-tech companies - technical background or relevant marketing experience with DevOps/DevSecOps SaaS solutions.
  • Experience marketing a platform solution with many products and personas served.
  • Expertise in defining buying team personas and use cases that ensure focused campaigns and effective content to strengthen awareness and drive quality demand.
  • Experience in developing effective sales-facing/sales enablement materials, as well as content for website, campaigns, events, and other marketing activities.
  • Ability to work independently, with strong collaboration skills in working with cross-functional, international teams and customers.
  • Experience working in fast-paced environments and flexibility to work with teams across various time zones.
  • Excellent, native-level English written and oral communication skills.
  • Bachelor's in business, marketing, computer science or related field (MBA desirable).

Responsibilities

  • Engage in market, customer, and competitive research to craft winning and compelling positioning, narratives, and messaging frameworks including elements such as ICPs, personas, and “jobs to be done.”
  • Serve as a go-to-resource about the JFrog Platform, meeting with analysts and crafting thought leadership that makes an impact on how JFrog is perceived in the market.
  • Become a master of selling and marketing the JFrog Platform to C-level personas.
  • Drive effective GTM strategies and marketing campaigns including delivering sales enablement, sales plays, and necessary collateral.
  • Work closely with marketing, sales, and customer success to move the needle on product adoption, expansion, and new logo KPIs.
  • Define and lead strategic cross functional initiatives that involve engaging, presenting and getting buy-in from senior executives.

Benefits

  • At JFrog, base salary is only one component of our compensation package.
  • This position has a base salary range between $190,000 to $220,000.
  • Base salary will be based on your skills, qualifications, experience and location.
  • This position also includes an equity package of restricted stock units (RSU).
  • In addition, JFrog employees are eligible to participate in our Employee Stock Purchase Plan.
  • JFrog provides employees comprehensive benefits including medical, dental, vision, retirement, wellness and much more!
  • JFrog embraces hybrid work: 3 days in office / 2 days remote.
  • JFrog is an Equal Employment Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, national origin or nationality, ancestry, age, disability, gender identity or expression, marital status or any other category protected by law.
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