Senior Product Marketing Manager, Payroll GTM
About The Position
At Gusto, we're on a mission to grow the small business economy. We handle the hard stuff—like payroll, health insurance, 401(k)s, and HR—so owners can focus on their craft and customers. With teams in Denver, San Francisco, and New York, we’re proud to support more than 400,000 small businesses across the country, and we’re building a workplace that represents and celebrates the customers we serve. Learn more about our Total Rewards philosophy. About the role As the Senior Product Marketing Manager for Payroll GTM, you will own the narrative, positioning, and go-to-market strategy for Gusto’s Payroll platform across self-serve and sales-assisted channels. This role is ideal for a PMM who loves to live in the intersection of customer insight → product strategy → GTM execution, and thrives in an environment where clarity, analytical rigor, and cross-functional leadership directly shape business outcomes. We’re looking for a full-stack PMM who builds trust quickly, can collaborate deeply across diverse teams, actively seeking out alternate perspectives, and influencing stakeholders through clarity, effective storytelling, and well-reasoned recommendations.
Requirements
- 8–10+ years in Product Marketing or related roles with deep experience in positioning, messaging, customer insight, and GTM execution
- Experience marketing SMB-focused software, ideally in fintech, compliance, or other regulated/complex industries
- Demonstrated success driving measurable business impact in a multi-product SaaS environment
- Experience setting KPIs and designing feedback loops to evaluate GTM effectiveness, iterate quickly and scale winning programs
- Fluency with AI-powered marketing and analytics tools and processes
Responsibilities
- End-to-end narrative for Payroll: positioning, messaging frameworks, competitive differentiation, and vertical-specific stories grounded in qualitative and quantitative insight
- Translation of customer jobs-to-be-done, market dynamics, and product vision into compelling, data-backed recommendations for Product and company leadership
- Cross-channel GTM strategies that tie customer needs, funnel insights, and competitive context into clear plans that drive top-of-funnel growth and activation
- Launch strategy, planning, and measurement for payroll features and improvements across self-serve and partner channels
- Partnership with Sales and Enablement teams to build high-quality, segment-specific pitch decks, ROI models, value prop guides, and product materials that articulate Gusto’s differentiated payroll and platform value
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
Number of Employees
1,001-5,000 employees
