Senior Product Marketing Manager, Payroll GTM
About The Position
As the Senior Product Marketing Manager for Payroll GTM, you will own the narrative, positioning, and go-to-market strategy for Gusto’s Payroll platform across self-serve and sales-assisted channels. This role is ideal for a PMM who loves to live in the intersection of customer insight → product strategy → GTM execution, and thrives in an environment where clarity, analytical rigor, and cross-functional leadership directly shape business outcomes. We’re looking for a full-stack PMM who builds trust quickly, can collaborate deeply across diverse teams, actively seeking out alternate perspectives, and influencing stakeholders through clarity, effective storytelling, and well-reasoned recommendations.
Requirements
- 8–10+ years in Product Marketing or related roles with deep experience in positioning, messaging, customer insight, and GTM execution
- Experience marketing SMB-focused software, ideally in fintech, compliance, or other regulated/complex industries
- Demonstrated success driving measurable business impact in a multi-product SaaS environment
- Experience setting KPIs and designing feedback loops to evaluate GTM effectiveness, iterate quickly and scale winning programs
- Fluency with AI-powered marketing and analytics tools and processes
Responsibilities
- End-to-end narrative for Payroll: positioning, messaging frameworks, competitive differentiation, and vertical-specific stories grounded in qualitative and quantitative insight
- Translation of customer jobs-to-be-done, market dynamics, and product vision into compelling, data-backed recommendations for Product and company leadership
- Cross-channel GTM strategies that tie customer needs, funnel insights, and competitive context into clear plans that drive top-of-funnel growth and activation
- Launch strategy, planning, and measurement for payroll features and improvements across self-serve and partner channels
- Partnership with Sales and Enablement teams to build high-quality, segment-specific pitch decks, ROI models, value prop guides, and product materials that articulate Gusto’s differentiated payroll and platform value
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
Number of Employees
1,001-5,000 employees
