Senior Product Marketing Manager - Paid Acquisition

StubHub • New York, NY

44d • Hybrid

About The Position

StubHub is on a mission to redefine the live event experience on a global scale. Whether someone is looking to attend their first event or their hundredth, we’re here to delight them all the way from the moment they start looking for a ticket until they step through the gate. The same goes for our sellers. From fans selling a single ticket to the promoters of a worldwide stadium tour, we want StubHub to be the safest, most convenient way to sell tickets to the millions of fans who browse our platform worldwide. Location: Hybrid (3 days in office / 2 days remote) – New York, NY, Santa Monica, CA, or Aliso Viejo, CA As a Paid Customer Acquisition Portfolio Manager, you’ll lead and optimize StubHub’s paid acquisition initiatives, driving strategic performance and influencing the full customer acquisition lifecycle. Your role extends beyond paid search as you leverage analytical insights, proactive strategies, and cross-team collaboration to identify opportunities, implement impactful improvements, and enhance overall customer experience from initial engagement through conversion.

Requirements

• 2+ years of experience as an SEM Manager, Programmatic Ads Specialist, Paid Media Analyst, or similar analytical roles within digital marketing or marketplace growth.
• Strong analytical skills, with proficiency in SQL.
• Technical skills and experience with analyzing customer behavior on websites and mobile apps, including familiarity with attribution models and conversion optimization.
• Ability to synthesize complex data into strategic insights and effectively communicate recommendations across teams.
• Proven track record of driving measurable improvements through cross-functional influence, even without direct reporting relationships.
• Self-motivated and hands-on, capable of independently addressing challenges and proactively uncovering growth opportunities.
• Passionate, curious, and driven to deeply understand customer behaviors, marketplace dynamics, and performance drivers.

Nice To Haves

• Extensive experience managing paid customer acquisition at scale, including optimization strategies, budgeting, and performance management.
• Interest or experience in event ticketing, sports, music, or related marketplaces.
• Demonstrated ability to manage campaign performance within clear guidelines, balancing growth with cost efficiency.
• Skilled in developing quick analytical prototypes and dashboards to inform agile decision-making.
• Bachelor’s degree in Marketing, Economics, Analytics, or a related quantitative discipline.

Responsibilities

• Manage and optimize performance for a strategic segment of StubHub’s Google Search portfolio.
• Analyze campaign performance data, customer behavior, and market trends to proactively identify opportunities and execute impactful optimizations.
• Use AI and advanced analytical tools to prototype insights, analyses, and actionable strategies rapidly.
• Collaborate closely with Engineering, Data Science, Analytics, and Product teams to influence and implement customer experience improvements across StubHub’s digital platforms.
• Develop and implement strategic initiatives aimed at enhancing customer acquisition and retention efficiency.
• Clearly communicate insights, strategic recommendations, and outcomes through concise, data-driven summaries and direct collaboration.

Benefits

• Accelerated Growth Environment: Immerse yourself in an environment designed for swift skill and knowledge enhancement, where you have the autonomy to lead experiments and tests on a massive scale.
• Top Tier Compensation Package: Enjoy a rewarding compensation package that includes enticing stock incentives, aligning with our commitment to recognizing and valuing your contributions.
• Flexible Time Off: Embrace a healthy work-life balance with unlimited Flex Time Off, providing you the flexibility to manage your schedule and recharge as needed.
• Comprehensive Benefits Package: Prioritize your well-being with a comprehensive benefits package, featuring 401k, and premium Health, Vision, and Dental Insurance options.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 1,001-5,000 employees