Senior Product Marketing Manager, Coursera for Government

Coursera

About The Position

Coursera was founded in 2012 by Stanford professors Andrew Ng and Daphne Koller to make world-class learning accessible to everyone, everywhere. Today, over 190 million learners and 375+ university and industry partners use our platform to gain skills in fields like AI, data science, technology, and business. As a Delaware public benefit corporation and Certified B Corp, we’re driven by the belief that learning can transform lives through learning. At Coursera, we’re looking for inventors, innovators, and lifelong learners ready to shape the future of education. You’ll help build global programs and tools that power online learning for millions turning bold ideas into real impact. People who thrive here are customer-first builders who move fast, simplify ruthlessly, and iterate relentlessly on the metrics that matter. We’re a globally distributed team and let you choose the best way you work, whether it's from home, a Coursera hub, or a co-working space near you. Our virtual hiring and onboarding make it easy to join us and start making an impact from anywhere. If you’re ready to make a global impact, scale unique products exclusive to Coursera, and expand your career horizons, apply below. Coursera’s Product Marketing team connects learners, educators, institutions, and government organizations with our world-class learning products, content, and solutions. Product Marketers play a key role in shaping product-market fit, bringing solutions to market, and driving adoption. In this role, you’ll lead Product Marketing for Coursera for Government (C4G). You’ll partner closely with product management, content strategy, marketing, partnerships, and customer success teams to build solutions that help government agencies and workforce development programs accelerate economic mobility and close skills gaps. You’ll play a critical role in positioning Coursera as the premier skills development platform for federal, state, and local government agencies—enabling job seekers, civil servants, and workforce boards to upskill and reskill at scale.

Requirements

8+ years in B2B product marketing (or related marketing roles), 10+ years professional experience
Experience implementing sales enablement strategies for field teams selling into government or complex, highly regulated industries
Experience developing go-to-market plans, messaging, positioning, pricing/packaging, and tracking GTM initiatives across cross-functional teams
Experience creating messaging documents and positioning plans for complex, multi-stakeholder audiences

Nice To Haves

Experience working within global, highly regulated public-sector or government-focused organizations
Experience selling or marketing to government buyers, workforce development agencies, labor departments, or public-sector executives
Experience enabling sales and CS teams that support state, federal, or nonprofit workforce programs
Comfort operating in fast-paced environments with complex compliance, procurement, and stakeholder needs
Demonstrated storytelling skills highlighting workforce outcomes, public impact, or mobility programs

Responsibilities

Develop deep expertise in government, workforce development, and public-sector audiences (agency leaders, program administrators, workforce boards, job seekers, and civil servants) to influence product and GTM strategy.
Create and own product messaging, positioning, pricing, and GTM assets tailored to government buyers, ensuring alignment with procurement processes and program outcomes.
Serve as a competitive expert on skills-training solutions in the public sector, identifying priority regions, agency types, and workforce initiatives.
Drive go-to-market strategy and execution for new features and solutions designed for government and workforce development programs.
Develop sales and marketing materials—including pitch decks, program one-pagers, procurement-ready documentation, and messaging guides—serving as a subject matter expert.
Partner cross-functionally across marketing, PR, partnerships, and customer success to craft compelling narratives highlighting economic mobility, job placement, and workforce impact.Develop public sector, buyer, admin and learner audience expertise and insights to influence the product and marketing roadmap