Senior Product Marketing Manager, Core Narrative

Ibotta, Inc.•Boston, MA

60d•$137,000 - $157,000•Hybrid

About The Position

Ibotta is seeking a Senior Product Marketing Manager to contribute to our mission to Make Every Purchase Rewarding. In this role, you will be responsible for defining our core product positioning, crafting our go-to-market messaging, and building a compelling sales narrative and foundational collateral that sets us apart. This is a highly cross-functional role where you will act as the key partner to our Product, Sales, and broader Marketing teams. Your primary goal is to bring our narrative to life and drive consistency across every touchpoint-from our website and ad campaigns to our sales pitches and product launches. This position is located in Denver, Colorado as a hybrid position requiring 3 days in office (Tuesday, Wednesday, and Thursday). Candidates must live in the United States. Candidates living in Atlanta, Austin, Bentonville, Boston, Chicago, Cincinnati, Cleveland, Dallas, Houston, Jersey City, Minneapolis, Nashville, New York City, Los Angeles, San Francisco, Seattle, or St. Louis may be eligible for remote work. About Ibotta ("I bought a...") Ibotta (NYSE: IBTA) is a leading performance marketing platform allowing brands to deliver digital promotions to over 200 million consumers through a network of publishers called the Ibotta Performance Network (IPN). The IPN allows marketers to influence what people buy, and where and how often they shop - all while paying only when their campaigns directly result in a sale. American shoppers have earned over $1.8 billion through the IPN since 2012. The largest tech IPO in history to come out of Colorado, Ibotta is headquartered in Denver, and is continually listed as a top place to work by The Denver Post and Inc. Magazine.

Requirements

5+ years of experience in product marketing, preferably at an advertising platform (social or programmatic).
CPG also highly desired.
Proven experience creating and scaling product positioning, messaging frameworks, and sales narratives from the ground up.
A track record of leading successful and impactful product launches.
Exceptional storytelling and writing skills, with the ability to translate complex concepts into clear, compelling, and human-centered language.
Outstanding cross-functional collaboration skills, with a demonstrated ability to influence and lead without direct authority.
A strategic mindset with a passion for understanding customers and markets.

Responsibilities

Own the Narrative: Define and own the core product positioning and messaging frameworks that articulate our unique value to the market.
Craft Go-to-Market Messaging: Develop clear, compelling, and differentiated messaging for our target audiences, products, and key initiatives.
Empower the Sales Team: Partner with our Sales and Enablement teams to translate the core narrative into actionable sales playbooks, pitch decks, battle cards, and demos that improve seller effectiveness.
Drive Consistency: Work with cross-functional teams (Content, Demand Gen, Brand, PR) to ensure our core narrative is consistently and effectively communicated across all customer-facing channels.
Establish Thought Leadership: Spearhead the creation of flagship content and research (e.g., white papers, keynote presentations, reports) that amplifies our core product messaging themes and establishes our point of view in the market.
Lead Critical Launches: Quarterback the go-to-market strategy and execution for our most important product launches, ensuring both internal teams and the market are ready for what's new.
Generate Data-Driven Insights: Establish a strategic partnership with the Client Analytics team to build a continuous pipeline of insights, grounding our messaging and positioning in quantitative data about customer behavior.
Be the Voice of the Customer: Use customer, market, and competitive research to deeply understand our buyers and translate all qualitative and quantitative insights into a story that resonates.