Senior Product Marketing Manager (Bioanalysis Focus)

BioAgilytix•Durham, NC

12d•Remote

About The Position

At BioAgilytix, we are passionate about premier science and the impact it has on our world. Our team of highly experienced scientists and professionals deliver tailored services for supporting new medicine breakthroughs with best-in-class bioanalytical services. We are tirelessly committed to our customers by being solution-oriented and deadline-driven. . . and we are growing. Our culture is fast-paced, fun and never boring. Because we work across numerous clients and drug modalities, your career can develop rapidly. You’ll gain experience with a variety of challenges all while you enable life-changing, life-saving therapeutics to the patients who need them. As part of global marketing team, the Senior Product Marketing Manager leads the market strategy for BioAgilytix’s bioanalytical services. This role is responsible for developing and implementing comprehensive marketing campaigns to expand awareness in the biotech and pharmaceutical industries. The position is crucial in driving market visibility, customer engagement, and the growth of both new and existing services. Location: Must be located in North Carolina, working remotely

Requirements

Bachelor's degree in Marketing, Life Sciences, Biology, Chemistry, or related field
8 years of product marketing experience, with at least 5 years in life sciences, biotech, pharma, or CRO/CDMO environments
An understanding of the drug discovery and development process, market requirements and customer needs
Requires strong and efficient organizational skills to multitask effectively
Individual initiative, strategic and creative thinking, and problem-solving skills
Prior experience working with cross-functional teams is a must
Strong communication and presentation skills, both verbal and written

Nice To Haves

Master's degree or MBA preferred

Responsibilities

Oversee the development and implementation of product marketing strategies for bioanalytical testing services, including market positioning, value proposition articulation, and competitive analysis
Spearhead the go-to-market strategy for new services launches, including timeline management, cross-functional alignment, and performance tracking
Lead the production of thought leadership articles, whitepapers, and educational content by working with SMEs, external writers, and agencies
Monitor and coordinate with the digital marketing team to ensure all content describing services, value propositions, and scientific capabilities is up-to-date across the website, ads, email campaigns, nurture sequences, and other digital channels
Direct the planning, production, and launch of webinars, including topic selection, speaker coordination, promotion, and post-event analysis to drive lead generation and engagement
Conduct market research and analysis to identify trends in bioanalytical testing, pharma scientist needs, and competitive landscapes to inform marketing initiatives
Foster collaboration across marketing, sales, operations, and scientific teams to align on messaging and go-to-market plans
Provide executive-level insights and recommendations to senior leadership on service marketing performance, market opportunities, and strategic adjustments
Collaborate with scientists and subject matter experts (SMEs) to create PowerPoint slides, collaterals, and presentation materials for customer engagements and sales support
Develop and deliver training programs for internal teams on bioanalytical science, marketing best practices, and service offerings to enhance sales effectiveness
Other duties as needed