Senior Product Marketing Manager - AI Adoption Content & Strategy
About The Position
As part of the Microsoft AI Business Solutions team, you’ll join a pioneering group reshaping how work gets done across every business function. Our mission is to transform core business processes with AI and agents—helping customers move beyond traditional enterprise tools to unlock new levels of productivity, agility, and growth. We’re seeking a Senior Product Marketing Manager – AI Adoption Content & Strategy who is creative and content-driven. This role is for someone who understands how different user personas learn, try, and adopt AI, and knows how to translate AI capabilities into compelling, practical, and modern adoption content across multiple channels. This role leads to adoption content strategy and creation, partnering with agencies and internal teams to deliver multi-modal, high-impact content that accelerates real customer value from our most critical AI products. Microsoft’s mission is to empower every person and every organization on the planet to achieve more. As employees we come together with a growth mindset, innovate to empower others, and collaborate to realize our shared goals. Each day we build on our values of respect, integrity, and accountability to create a culture of inclusion where everyone can thrive at work and beyond. In alignment with our Microsoft values, we are committed to cultivating an inclusive work environment for all employees to positively impact our culture every day.
Requirements
- Master's Degree in Marketing, Computer Science, Business or related field AND 3+ years experience in business OR Bachelor's Degree in Marketing, Computer Science, Business or related field AND 5+ years experience in business OR equivalent experience.
Nice To Haves
- Master's Degree in Marketing, Computer Science, Business or related field AND 6+ years experience in business OR Bachelor's Degree in Marketing, Computer Science, Business or related field AND 8+ years experience in business OR equivalent experience.
Responsibilities
- AI Product Understanding & Adoption Lens
- Develop an understanding of Microsoft Copilot, and how customers use and optimize AI in real-world workflows
- Articulate when and why Copilot delivers differentiated value versus other AI solutions, grounded in customer scenarios, not feature lists
- Build empathy for customers at different stages of AI maturity, understanding their jobs-to-be-done, adoption barriers, and moments of value realization
- AI Adoption Content Development
- Own the end-to-end adoption content strategy for Copilot, grounded in customer needs and learning behaviors
- Define what adoption content looks like, including formats, lengths, tone, visual style, and depth for different audiences and channels
- Establish clear guidance on what works, what doesn’t, and why, informed by performance data and customer feedback
- Continuously evolve content strategy based on adoption signals, experimentation, and emerging content trends
- Partner with agencies and creative teams to scale production, while maintaining editorial direction and quality standards
- Content Distribution & Performance-Driven Iteration
- Own how adoption content is packaged and distributed across priority channels such as web, email, social, and in-product surfaces
- Curate and calendar adoption content, both self-created and partner-created to ensure consistency, relevance, and momentum
- Analyze performance data and customer feedback to refine content strategy, improve formats, and double down on what drives adoption
- Share insights and best practices to elevate adoption content across teams
- Other
- Embody our Culture and Values
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Number of Employees
5,001-10,000 employees
