Marketing Lead, Content Strategy

Crisis Prevention Institute•Milwaukee, WI

2d•$80,000 - $85,000•Hybrid

About The Position

The Marketing Lead, Content Strategy, is responsible for leading and executing CPI’s content strategy across evergreen and campaign-driven initiatives. This role leads CPI’s always-on, evergreen content engine, including planning, prioritization, refresh cadence, sunsetting, and optimization, in close partnership with channel leads and demand generation. This role emphasizes hands-on content leadership and high-quality execution. The Marketing Lead, Content Strategy, sets content direction and personally produces high-impact content, while collaborating with creative teams, channel owners, demand-generation strategists, SMEs, and executive leaders to execute at scale. This position serves as CPI’s central orchestrator of enterprise-wide thought leadership, ensuring content is aligned, intentional, and measurable.

Requirements

Bachelor’s degree in marketing, communications, journalism, public relations (PR), or a related field
Four years or more of work experience in content strategy, content marketing, and copywriting
Experience working with SEO principles, content optimization, and analytics tools
Experience using AI-powered content tools (such as Jasper) to support content ideation, drafting, and optimization at scale
Demonstrated ability to both set content strategy and personally execute high-quality content at scale
Strong copywriting skills in support of sales and marketing campaigns, from awareness through conversion, across multiple channels.
Strong organizational skills with experience developing content calendars, campaign briefs, and governance frameworks
Strong editorial judgment paired with comfort making recommendations in complex, cross-functional environments
Ability to synthesize complex topics and product information into clear, audience-appropriate messaging
Ability to interpret data and use insights to inform decision-making
High attention to detail with the ability to manage multiple projects
Well-developed interpersonal skills, negotiation, writing, speaking, and listening skills
Strong business acumen and strategic thinking ability

Nice To Haves

Experience working in an enterprise-grade content management system (CMS)
Experience developing international best practices or supporting multi-region campaigns.
Strong understanding of accessibility standards, inclusive language, and brand voice consistency
Knowledge of regulatory requirements and legal considerations related to marketing activities
Experience in B2B marketing, education, healthcare, or human services industries

Responsibilities

Own CPI’s always-on, evergreen content calendar, including topic planning, prioritization, refresh cadence, sunsetting, and performance optimization plans across digital channels.
Develop and maintain a unified editorial calendar that aligns evergreen content with campaign themes, seasonal moments, and business priorities.
Partner with the Demand Generation team to co-own campaign content strategy, ensuring evergreen and campaign content work together to reinforce themes and maximize performance.
Lead the development of cross-functional editorial themes and content across marketing, sales, and organization-wide leadership efforts (case studies, whitepapers, etc.).
Write compelling, conversion-driven copy for high-impact content, thought leadership, campaign narratives, executive point of views (POVs), and sales enablement materials, ensuring clarity, consistency, and performance across channels.
Collaborate with search engine optimization (SEO), marketing automation, and analytics partners to ensure content is optimized for discoverability, engagement, and performance across the funnel.
Leverage AI-enabled tools to accelerate content development, scale ideation and drafting, and improve efficiency, while applying strong editorial judgment to ensure accuracy, brand voice, and quality.
Create clear briefs, outlines, and messaging direction for creative teams, channel owners, and agency partners.
Establish and maintain content governance standards, including intake, prioritization, reuse, and lifecycle management.
Ensure content aligns with CPI brand voice, accessibility standards, and inclusive language best practices.
Make business decisions that are financially responsible, accountable, justifiable, and defensible in accordance with organization policies and procedures.
Perform other position-related duties as assigned.