Senior Product Marketer

Humana

6h • Remote

About The Position

The Senior Product Marketer, Medicare Advantage role supports the development and execution of product marketing strategies that drive acquisition, engagement, and retention for Humana's Medicare Advantage plans. You will translate product value, benefits, and differentiation into compelling, compliant marketing programs that resonate with senior audiences in a regulated environment. Humana is a $100+ billion, Fortune 50 healthcare company dedicated to improving the health and well‑being of the most vulnerable populations in the United States, including seniors and lower‑income Americans. Through innovative technology and data‑driven insights, Humana works to make high‑quality care more affordable, accessible, and effective. Reporting to the Principal of Product & Segment Marketing in the Marketing Organization within Humana's Enterprise Growth team, the Senior Product Marketer plays a key role in developing business‑moving campaigns and go‑to‑market strategies for Medicare Advantage products. This role collaborates closely with Growth Strategy, Consumer Distribution Channels, Market Presidents, Consumer Data, Insights & Analytics, Lifecycle Marketing, Marketing Operations & Technology, and Brand Marketing to ensure product strategies are insight‑led, integrated, and deliver measurable results. This position is ideal for a strategic marketer with strong Medicare product knowledge who thrives at the intersection of strategy, execution, and cross‑functional partnership.

Requirements

• Bachelor's degree in Marketing, Communications, or a related field, or equivalent practical experience.
• 4+ years of experience in Medicare Advantage, government‑sponsored health plans, or healthcare marketing within a regulated environment.
• Prior experience developing and executing product marketing strategies that drive results through integrated, multi‑channel campaigns.
• Experience with consumer insights and segmentation, including experience commissioning or leveraging research to evolve marketing strategy and grow market share.
• Proven experience collaborating cross‑functionally with Sales, Product, Distribution, Compliance, Brand, and Creative teams to deliver aligned and effective marketing programs.
• Excellent strategy development, brief writing, and project management skills, with the ability to manage multiple priorities and deadlines in a fast‑paced environment.
• Working knowledge of CMS regulations and Medicare Advantage marketing and compliance standards.

Nice To Haves

• Master's degree in Marketing, Communications, Business Administration, or a related field.
• Deep experience supporting Medicare Advantage or other government‑sponsored health plans across acquisition, engagement, or retention efforts.
• Familiarity with performance measurement, campaign reporting, and optimization in a regulated marketing environment.

Responsibilities

• Support the development and execution of product marketing strategies for Medicare Advantage offerings, including positioning, target audience definition, and benefits messaging.
• Develop clear, insight‑driven strategic briefs for full‑funnel marketing campaigns that drive acquisition, enrollment, and product adoption across key segments.
• Build deep understanding of target senior audiences, market segments, and customer needs, and clearly articulate how Humana Medicare Advantage products deliver differentiated value.
• Partner closely with Product, Go‑to‑Market, Sales, Compliance, and Brand teams to ensure marketing strategies are aligned, compliant, and executed with excellence.
• Monitor industry trends, competitor activity, regulatory considerations, and member insights to inform ongoing Medicare Advantage marketing strategies.
• Analyze campaign performance and reporting to support optimization efforts and communicate insights to key stakeholders.
• Serve as a trusted subject‑matter expert for Medicare Advantage marketing, providing strategic input and guidance to internal teams and partners.
• Build strong working relationships across the Consumer Growth Strategy team, delivering marketing strategies that support shared business objectives.

Benefits

• medical, dental and vision benefits
• 401(k) retirement savings plan
• time off (including paid time off, company and personal holidays, volunteer time off, paid parental and caregiver leave)
• short-term and long-term disability
• life insurance
• bonus incentive plan

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Number of Employees: 5,001-10,000 employees