Senior Product Manager, US Patient Marketing- TGCT

SpringWorks Therapeutics•Boston, MA

57d•$135,000 - $185,000•Hybrid

About The Position

The Sr. Product Manager, US Patient Marketing- TGCT, is a crucial role within the commercial team and will be responsible for developing and executing key patient strategies, programs, and tactics in preparation for the potential commercialization of an investigational systemic treatment in tenosynovial giant cell tumor (TGCT). This requires possessing the ability to rapidly develop deep therapeutic area insights and an understanding of the TGCT market as well as key product attributes to help position it appropriately with patients. This role will involve cross-functional collaboration, project management skills and require the selected individual to become a champion for the brand both internally and externally. This position reports to the Director, US TGCT Patient Marketing and will work in close partnership with the broader US Rare Tumor Marketing Team.

Requirements

Bachelor's degree (business or related disciplines); MBA or other advanced degree preferred
5+ years of pharmaceutical and/or biotechnology commercial experience
Product launch and in-line marketing experience; sales experience is a preferred
Oncology experience preferred
Proficient in digital marketing and media tactics directed towards patients
Successful track record in understanding the US regulatory environment and navigating the MLR review process
Proven project and vendor management skills including budget management, planning, prioritization, objective setting, and logistics execution
Adept in expense budget planning, tracking, and ROI measurement
Strong analytical, problem solving, and strategic thinking skills
Microsoft Office
Veeva PromoMats
Excellent communications skills with an ability to efficiently and productively communicate both orally and in writing; track record of effective and influential presentations to external and internal stakeholders
Proven ability to lead and collaborate with cross-functional teams
Embody the organization's values to act with empathy and humility to drive a culture that takes ownership and accountability for their individual and teams’ performance.
Strong interpersonal communication skills to collaborate with colleagues, stakeholders, and vendors effectively and clearly in a remote hybrid work environment.
Ability to travel occasionally including overnight stay driven by business need.
This position must be able to work East Coast hours.

Responsibilities

Contribute to annual strategy and develop tactical plans for key market-shaping and branded activities, determine budgets, timelines and metrics for program success to ensure brand success in collaboration with cross-functional and vendor partners.
Understand the market landscape through direct patient learning opportunities and generating insights, positioning SpringWorks as a dedicated and innovative partner
Collaborate closely with brand marketers to align marketing tactics and share insights on patient/caregiver needs and opportunities
Coordinate activities for patient facing congresses, institution family days, and advocacy opportunities including leading cross-functional planning meetings, logistics management, and execution of event sponsorships, presentations, exhibit development, conference material development and print fulfillment
Deliver multi-channel patient promotional platforms and optimize the marketing mix, including point-of-care, social, web, CRM, programmatic, search, and print materials
Work with internal and external partners to define success metrics and analyze performance of marketing programs on an ongoing basis, ensuring plans are optimized as needed to improve impact, and develop recommendations for future plans, using a data/insights driven approach
Develop and maintain strong relationships with other functional areas and internal strategic partners (i.e., Patient Services, Patient Advocacy, Market Research, Omnichannel, Analytics, Training, Sales, Medical, Regulatory, Legal, Compliance, etc.)
Work with Marketing Operations to manage patient resource printing and fulfillment in the portal (details, inventory, downloads)
Collaborate with broader rare tumor marketing team to ensure strategic alignment and execution across the SpringWorks portfolio
Ensure legal/regulatory compliance and medical accuracy of all marketing tactics
Manage agency partner relationships, workflows, and related expense budgets
Proficient in digital marketing, omnichannel, and media tactics directed towards patients
Manage budget on an ongoing basis and ensure spend and gating are reconciled on time & accurately.
Manage multiple projects and vendors and ensure high-quality and on-time delivery
Perform other duties as assigned