Senior Product Manager, Societies, Volunteers, & Marketing

CFA Institute•Charlottesville, VA

8h•$106,000 - $165,000

About The Position

Are you a product leader who thrives at the intersection of strategy, data, and execution? The Senior Product Manager, Societies, Volunteers, & Marketing is a key driver of our digital product ecosystem, responsible for turning enterprise objectives into intuitive, high-impact digital experiences. You’ll lead products end to end—setting vision, aligning stakeholders, and delivering measurable outcomes—while ensuring the data behind our platforms enables smarter marketing, deeper insights, and more personalized engagement. This is a senior role with broad influence, requiring strong partnership across Technology, Marketing, Data & Analytics, and the business. The Senior Product Manager, Societies, Volunteers, & Marketing is a strategic, cross-functional leader responsible for driving the vision, strategy, and execution of digital products that support enterprise objectives. This role oversees the full product lifecycle—from discovery and definition through delivery, optimization, and ongoing evolution. The ideal candidate brings deep expertise in digital product management and web experience strategy, with a strong interest in applying AI-driven insights and automation to improve customer journeys, content relevance, and operational efficiency. This individual will manage the full product lifecycle for the portal and the broader web content management ecosystem, including enterprise personalization and emerging AI capabilities that improve discoverability, engagement, and user satisfaction. This is a senior-level role requiring strong partnership across Technology, Marketing, Data & Analytics, and business units, with the ability to influence direction, drive prioritization, and ensure delivery of high-impact digital capabilities.

Requirements

Bachelor’s degree in computer science or related discipline
8–12 years of product management experience, including leadership of digital platforms, customer-facing experiences, or enterprise web products.
Strong experience supporting or partnering with Marketing, MarTech, or analytics teams on data and measurement.
Proven ability to influence direction, build alignment, and drive outcomes across diverse stakeholder groups.
Expertise in writing clear, structured user stories and requirements for engineering teams.
Familiarity with digital analytics tools (Adobe Analytics, Google Analytics, etc.) and related measurement frameworks.
Experience working within Agile methodologies with cross-functional teams.
Excellent communication, facilitation, prioritization, and decision-making skills.

Responsibilities

Product Strategy & Vision Develop and articulate the strategic vision for assigned digital products, ensuring alignment with enterprise priorities.
Lead customer discovery , competitive analysis, and market research to identify new opportunities and validate product direction.
Define product goals, measurable outcomes, and KPIs that guide decision-making and demonstrate product value.
Product Lifecycle Leadership Own the end-to-end product lifecycle, including ideation, scoping, requirements definition, feature prioritization, development, launch, and optimization.
Maintain and continuously refine a product roadmap that balances strategic initiatives with incremental improvements.
Translate business needs into clear, actionable requirements and user stories with acceptance criteria.
Cross-Functional Alignment & Influence Serve as the primary point of contact for stakeholders, ensuring shared understanding of product priorities, assumptions, and trade-offs.
Partner closely with Marketing, Technology, Data & Analytics, UX, and operations teams to ensure cohesive and user-centered delivery.
Communicate product strategy, progress, risks, and decisions to leadership and cross-functional groups.
Data Specifications & Marketing Analytics Define data capture requirements, tagging specifications, and tracking frameworks needed to evaluate product performance and support Marketing analytics .
Collaborate with Marketing and Data teams to ensure consistent, accurate data is available for segmentation, personalization, funnel analysis, and campaign effectiveness measuremen t.
Interpret analytics insights to identify opportunities, refine hypotheses, and guide prioritization decisions.
Contribute to dashboard creation, KPI alignment, and experimentation frameworks (A/B testing, user journey optimization).
Execution & Delivery Partner with engineering leads, scrum masters, architects, and designers to ensure timely delivery of high-quality features.
Lead Agile ceremonies as needed, including backlog grooming, sprint planning, and retrospectives.
Support prototyping, usability testing, and validation of concepts with real users.
Performance Optimization Establish and track key metrics for engagement, usability, performance, and customer satisfaction.
Use qualitative and quantitative insights to drive continuous improvement of digital products.
Advocate for experimentation and iterative delivery approaches that increase value and reduce risk.