Senior Product Manager, Sales CRM Platform

The Coca-Cola Company•Atlanta, GA

6d•$167,000 - $187,000

About The Position

Digital products play a central role in how we create value for customers, support the teams who serve them, and shape the consumer experience. Our product organization brings together small, empowered teams that move with clarity, speed, and purpose, enabling digital to be a meaningful source of advantage across our operating unit. Our work touches on the experiences that keep the business running, including customer journeys, service delivery, sales workflows, and the systems that connect them. We are raising our standards for product craft and rebuilding the platforms behind these experiences. Product Managers play a central role in this evolution, helping teams discover the right problems, deliver meaningful solutions, and continuously improve the experiences that power our business. If you are energized by solving real customer problems, working closely with cross-functional partners, and shaping products that make a tangible difference, we would love to meet you. About the Role The Senior Product Manager for the Core CRM Platform owns the foundation that enables our sales teams to operate with connected data, consistent workflows, and reliable insights. You’ll be responsible for shaping a platform that is stable, scalable, and flexible to support high-quality execution across retail and foodservice teams. Your work will focus on improving the architecture, data flows, and integrations that power the sales experience. You’ll partner closely with engineering, data, and sales teams to modernize how information moves through the system, strengthen data quality, and create a configuration model that adapts to the needs of different teams without adding complexity. This role is ideal for someone who enjoys platform product management, clarifying the essential capabilities, simplifying the ecosystem, and building the infrastructure that makes great sales experiences possible. You will help ensure the CRM platform becomes a dependable backbone for planning, execution, and decision-making across the organization.

Requirements

5+ years in product management or related fields (engineering, design, data, research)
Education: Bachelor’s degree or equivalent practical experience
Demonstrated success shaping and shipping digital products that meet user needs and deliver business impact
Proficiency in modern discovery and delivery practices
Strong analytical thinking, with comfort using data and experimentation in decision-making
Clear, compelling communication across technical and non-technical audiences
Ability to balance multiple priorities and make thoughtful trade-offs in complex environments

Nice To Haves

Experience building or managing platform products that serve multiple teams or business units
Familiarity with CRM systems or customer-data platforms (any technology stack)
Exposure to integration design, data modeling, or workflow orchestration

Responsibilities

Platform Product Ownership & Strategy Own the vision, outcomes, and roadmap for the Core CRM Platform that underpins sales execution across retail and foodservice teams
Define the most important platform problems to solve, balancing stability, scalability, and flexibility
Establish clear success metrics tied to platform reliability, data quality, adoption, and downstream experience enablement
Discovery & Delivery Lead discovery through system analysis, partner input, data review, and experimentation to identify the highest-leverage platform improvements
Translate insight into a clear, prioritized roadmap and well-defined product requirements
Partner closely with engineering to deliver platform capabilities that are robust, extensible, and aligned to long-term architecture goals
Use performance data and feedback to guide iteration, reduce friction, and improve platform health over time
Platform Enablement & Integration Improve the architecture, data flows, and integrations that power the sales experience
Strengthen data quality, consistency, and accessibility across systems
Define a configuration model that supports different sales motions and teams without introducing unnecessary complexity
Ensure the platform enables downstream product teams to build high-quality sales experiences efficiently
Collaboration & Influence Align with sales, engineering, data, and adjacent product teams on priorities, dependencies, and shared outcomes
Communicate platform trade-offs and decisions with clarity, especially where stability, speed, and flexibility must be balanced
Contribute to a culture of learning, accountability, and continuous improvement within the product organization