Senior Product Manager, Promotional Experiences

DraftKings Inc.

9d

About The Position

At DraftKings, AI is becoming an integral part of both our present and future, powering how work gets done today, guiding smarter decisions, and sparking bold ideas. It’s transforming how we enhance customer experiences, streamline operations, and unlock new possibilities. Our teams are energized by innovation and readily embrace emerging technology. We’re not waiting for the future to arrive. We’re shaping it, one bold step at a time. To those who see AI as a driver of progress, come build the future together. The Crown Is Yours As a Senior Product Manager, Promotional Experiences, you’ll own the strategy and roadmap for the platform capabilities that power personalized promotions across web and mobile. You’ll partner across Product, Marketing, Engineering, and Data Science to build scalable tools for dynamic offers, experimentation, and machine learning–driven targeting. With a focus on measurable outcomes, you’ll turn complex systems into seamless player experiences that drive engagement and business impact.

Requirements

• Bachelor’s degree or equivalent practical experience.
• 5+ years of Product Management experience, ideally in marketing technology, promotions, retention platforms, or customer-centric digital products.
• Proven experience building and scaling platform capabilities in fast-paced, cross-functional environments.
• Deep understanding of promotional and retention strategy, customer behavior, and omnichannel engagement.
• Strong analytical and experimentation expertise, with experience applying performance data and machine learning concepts to drive automated, scalable solutions.
• Excellent communication and stakeholder management skills, with the ability to influence across technical and business teams.
• Comfort operating in complex, ambiguous environments while balancing long-term strategy with near-term impact.
• Strong ownership mindset and commitment to continuous improvement.

Responsibilities

• Own and drive the strategic roadmap for marketing platform capabilities that power scalable, personalized promotional experiences.
• Lead cross-functional teams through discovery, development, launch, and iteration of high-impact promotional tools across web and mobile.
• Translate vision into clear requirements, business cases, and measurable success metrics aligned to company objectives.
• Build and scale capabilities for dynamic offer creation, audience targeting, gamification, and lifecycle engagement.
• Embed experimentation, automation, and machine learning to improve targeting precision, measurement accuracy, and performance from impression to play.
• Partner across Engineering, Marketing, Analytics, Data Science, and Operations to deliver seamless solutions and influence broader platform strategy.
• Evaluate and integrate third-party technologies to accelerate execution and expand platform capabilities.
• Ensure promotional experiences are relevant, frictionless, and designed with responsible gaming principles in mind.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level