Product Manager, Digital Experiences

Mattel•El Segundo, CA

13h

About The Position

As Product Manager, Digital Experiences, you will help create the next generation of AI-powered digital experiences at Mattel. This role is responsible for defining and executing the product vision, strategy, and roadmap for a set of AI-centered digital experiences, from concept through launch and live operations. These experiences represent a core business within Mattel Digital Studios, focused on delivering meaningful consumer value, deep brand engagement, and sustainable commercial performance. What Your Impact Will Be: You will work closely with cross-functional partners across engineering, design, data, production, brand, and marketing to turn emerging AI capabilities into joyful, playful, and responsible consumer experiences. The ideal candidate is a hands-on product leader who thrives in ambiguity, blends creative instincts with analytical rigor, and is excited to shape how AI can enhance how consumers experience Mattel’s brands.

Requirements

3+ years of experience in product management, ideally within digital products, publishing, interactive experiences, or consumer technology.
Proven experience shipping and operating customer-facing digital products from concept through launch.
Strong product management fundamentals, including roadmap ownership, requirements definition, and end-to-end lifecycle management.
Experience working cross-functionally with creative, technical, and business teams.
Comfort collaborating with engineering and data science teams on AI-powered features and systems.
A data-driven mindset, with the ability to translate consumer insights and analytics into actionable product decisions.
Excellent communication skills, with the ability to clearly articulate product vision, tradeoffs, and outcomes to both technical and non-technical stakeholders.
Familiarity with Agile development processes and tools (e.g., Jira, Confluence).
Bachelor’s degree in Computer Science, Engineering, Product Management, or a related field.

Nice To Haves

Experience with AI-driven products, systems, or features strongly preferred.
Experience working on kids & family products, entertainment, or brand-led digital experiences is a plus.
Advanced degree (MBA, MS, or equivalent) a plus.
Passion for innovation, technology, and creating exceptional consumer and brand experiences.

Responsibilities

Own the product vision, strategy, and roadmap for AI-centered digital experiences, from concept through launch and live operations.
Identify opportunities where AI can meaningfully enhance creativity, personalization, and storytelling in ways that deepen how consumers engage with and experience Mattel’s brands.
Lead the end-to-end product lifecycle, translating vision into clear requirements, prioritized roadmaps, and high-quality consumer experiences.
Define consumer-facing AI behaviors, interactions, and experience principles in partnership with design, engineering, and data science teams.
Collaborate with Producers, Designers, Engineers, and external development partners to deliver scalable, market-ready digital products.
Use consumer insights, analytics, and performance data to inform prioritization, iteration, and ongoing optimization.
Define and own product success metrics across engagement, retention, and commercial performance.
Partner with Legal, Trust & Safety, Privacy, and Brand teams to ensure AI-powered experiences meet Mattel’s standards for child safety, data protection, and ethical use.
Embed appropriate safeguards, consent flows, and content guardrails into AI-centered digital experiences.
Communicate product progress, risks, and performance clearly to stakeholders and leadership.
Advocate for the consumer experience, ensuring products deliver meaningful engagement, brand connection, and business value.