Digital Product Manager

Frontier Careers • Denver, CO

15h

About The Position

The Digital Product Manager is responsible for supporting customer experience–focused product areas across Frontier’s digital platforms, including FlyFrontier.com, the mobile app, kiosks, and airport digital touchpoints. This role equally oversees the management of the email communication platform, ensuring that customer outreach and engagement efforts are effective and strategically aligned with business goals. The position executes against the digital product roadmap, identifies opportunities to enhance the customer journey, and collaborates with cross-functional teams to deliver impactful enhancements. The ideal candidate leverages data, customer insights, and structured product practices to advance Frontier’s digital experience across all channels, maintaining a balanced focus on both digital product innovation and robust email communications. This role executes against the digital product roadmap, identifies opportunities to improve customer journey, and partners with cross‑functional teams to deliver impactful enhancements.

Requirements

• Bachelor's degree in Business, Computer Science, Marketing, or a related field, or equivalent work experience.
• 5+ years of experience in digital product management, preferably within ecommerce, travel, or hospitality industries.
• Strong knowledge of Agile frameworks (Scrum, Kanban, SAFe) and product management best practices.
• Experience with product analytics, A/B testing, and data-driven decision-making.
• Excellent leadership, stakeholder management, and communication skills.
• Ability to manage multiple priorities in a fast-paced, high-growth environment.
• Experience working with CMS, API integrations, and cloud-based digital platforms.
• Strong understanding of digital product management processes, methodologies, and best practices.
• Deep knowledge of Agile development and ability to lead cross-functional teams effectively.
• Excellent analytical and problem-solving skills, with experience in data-driven decision-making.
• Strong communication and collaboration skills, with the ability to influence stakeholders at all levels.
• Experience with customer journey optimization, UX principles, and usability testing.
• Ability to work with technical and non-technical teams to translate business requirements into actionable features.
• Strong organizational skills with the ability to manage multiple projects and deadlines.
• Experience with roadmap planning, prioritization frameworks, and backlog management.
• Knowledge of coding and design best practices is a plus.
• Familiarity with cloud technologies, microservices, and API development preferred.

Nice To Haves

• Familiarity with Azure DevOps, Adobe Experience Cloud, or similar tools preferred.
• CSPO or similar certifications preferred.

Responsibilities

• Product Ownership & Execution Support execution of the Customer Experience digital product roadmap under the direction of Product Leadership.
• Help identify opportunities to improve customer engagement, usability, conversion, and ancillary revenue.
• Translate business needs into clear requirements, user stories, and acceptance criteria.
• Participate in Agile ceremonies including backlog grooming, sprint planning, and daily stand‑ups.
• Collaborate with UX/UI teams to support MVP definition and iterative delivery.
• Data, Insights & Optimization Analyze product data, customer feedback, and testing outcomes to support data‑driven decisions.
• Monitor key performance indicators such as conversion, NPS‑related metrics, and digital channel performance.
• Present insights and recommendations to Product Leadership and key stakeholders.
• Cross‑Functional Collaboration Partner with UX/UI, IT, BI, Marketing, Operations, and third‑party vendors to support implementation of digital enhancements.
• Assist with issue resolution and prioritization in partnership with engineering and vendor teams.
• Help communicate product updates, priorities, and release expectations to cross‑functional teams.
• Delivery Support Conduct UAT / QA activities for new features and digital touchpoints.
• Track delivery progress, risks, and dependencies for assigned initiatives.
• Maintain documentation including requirements, release notes, and product guidelines.

Benefits

• Flight benefits for you and your family to fly on Frontier Airlines.
• Buddy passes for your friends so they can experience what makes us so great.
• Discounts throughout the travel industry on hotels, car rentals, cruises and vacation packages.
• Discounts on cell phone plans, movie tickets, restaurants, luggage and over 2,000 other vendors.
• Enjoy a ‘Dress for your Day’ business casual environment.
• Flexible work schedules that support work/life balance.
• Total Rewards program including a competitive base salary, short term incentives, long-term incentives, paid holidays, 401(k) plan, vacation/sick time and medical/dental/vision insurance that begins the 1 st of the month following your hire date.
• The HOPE League, Frontier Airlines’ non-profit organization, is dedicated to providing employees financial assistance during catastrophic hardship.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level