Senior Product Manager, Personalization

Figs Inc.•Santa Monica, CA

30d•$140,000 - $175,000

About The Position

We are seeking a Senior Product Manager, Personalization to bring FIGS' vision of personalized digital shopping experiences to life. This role will work closely with UI/UX, Marketing, Data & Analytics, Engineering, and Site Merchandising to ship features, optimizations and experiments quickly & successfully. Reporting directly to the SVP of Ecommerce, this highly impactful role will lead our thinking around how to grow FIGS' e-commerce business by developing personalization strategy & experiments, and launching features to deliver measurable improvements in customer LTV.

Requirements

7+ years in product management with previous experience launching and scaling personalization programs, preferably in the DTC, retail and/or fashion industries
Bachelor's degree in business, marketing, engineering, or a related field (Master's degree preferred)
A self-starter who can translate high-level strategy into actionable plans
Sufficient technical fluency to ask the right questions and make informed trade-offs with engineering
Strong understanding of customer segmentation, journey mapping, and experience design across digital channels including web, mobile app, email, and SMS
A proven track record of driving significant conversion improvement through A/B testing
Outstanding communication skills with ability to translate complex technical concepts for non-technical audiences and build alignment across diverse stakeholder groups
Proven track record of successfully managing complex, cross-functional projects with multiple stakeholders and competing priorities in fast-paced environments
Highly organized and detail-oriented with strong project management skills and ability to juggle multiple initiatives simultaneously

Responsibilities

Launch & optimize personalized digital shopping experiences end-to-end, ensuring high-quality implementation that meets customer needs and business objectives
Create, communicate, and execute on a quarterly product roadmap to bring MVP personalized experiences to life, including detailed product requirements for features and A/B tests
Partner cross-functionally on key initiatives to bring personalization to life, including: Data & analytics: Customer segmentation strategy and sprint-based test & learn program Engineering: Implement & optimize the personalization tech stack Marketing: Content calendar, brand messaging, and creative development
Synthesize experiment results & customer data into actionable insights and product recommendations to present to cross-function partners and executive leadership
Monitor personalization performance metrics daily, identify anomalies or opportunities, and proactively recommend optimizations to improve customer experience and business outcomes.
Create and maintain comprehensive documentation of personalization rules, segment definitions, journey maps, test results, and best practices to enable knowledge sharing and scalability
Conduct competitive analysis and industry research to identify emerging personalization trends, tactics, and technologies that could benefit FIGS
Manage relationships with technology vendors and external partners to ensure successful implementation, optimization, and support of personalization tools

Benefits

Equity: All FIGS employees have the opportunity to own shares of FIGS stock through our new-hire equity program. Additionally, FIGS provides a discount when purchasing FIGS stock voluntarily through our FIGS Employee Stock Purchase Plan
Annual bonus: This position is eligible to participate in the FIGS annual bonus program
Other compensation and benefits offered include:
Comprehensive benefits and perks package focused on your well-being, including premium medical, dental and vision coverage, and full access to wellness services through Breethe and Classpass. 100% FIGS-sponsored life insurance and disability insurance
Amazing 401(k) program, with a company match up to the first 6% of your contribution
Generous paid time off - We have 12 company holidays. For salaried team members, we offer flexible vacation. For our hourly team members, we offer up to 3 weeks of accrued vacation
Meaningful time away for baby bonding, including parental leave, new parent care meals, and a transition back to work for primary caregivers
FIGS sponsored Uber Eats voucher for in-office weeks
Personalized discount code for 50% off all FIGS products, along with a separate code to share with family and friends to enjoy a 25% discount site-wide
Access to FIGS Vet, Discounted Pet Daycare, Discounted Pet Insurance, and so much more…
Benefits eligibility is determined by hour requirements and length of service