Senior Personalization Strategist

Mastercard • New York, NY

15d

About The Position

Our Purpose Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we’re helping build a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential. Title and Summary Senior Personalization Strategist Overview: As a Senior Personalization Strategist you will act as a strategic partner to Tier 0–1 customers, designing and delivering data-driven personalization programs that drive measurable uplift. You will shape multi-quarter campaign roadmaps, translate insights into innovative concepts, and own campaign performance across your portfolio, working cross-functionally to execute a cohesive personalization vision. This role requires advanced personalization expertise and the ability to lead complex customer initiatives from end to end.

Requirements

• 5–7+ years in consulting, strategy, digital marketing, or customer success roles, ideally in a SaaS or agency environment
• Proven experience delivering complex, measurable marketing programs using data insights and analytics
• Strong grasp of personalization, A/B testing, segmentation, and performance marketing concepts
• Exceptional communication and presentation skills, with experience engaging executive-level stakeholders
• Comfort working cross-functionally in a fast-paced environment
• Strategic thinker who can translate technical performance into business outcomes

Nice To Haves

• Experience with tools like Google Analytics, Adobe Analytics, or similar analytics tools is a plus

Responsibilities

• Advanced Personalization Strategy & Innovation - Design and oversee complex, insight-driven personalization roadmaps that span multiple channels, targeting strategies, and KPIs.
• Own the health of the campaign portfolio across accounts, proactively managing risk, pacing, and value creation.
• Develop executive-level narratives that tie campaign performance to strategic business outcomes.
• Value Planning & Measurement: - Build and maintain account-level and vertical-level value frameworks, surfacing the ROI of use cases and campaigns.
• Lead quarterly roadmap planning cycles, define campaign sequencing models, and contribute to renewal strategies through measurable impact narratives.
• Own and evolve value scorecards across your book of business and support internal enablement with case studies and impact reporting.
• Commercial Strategy & Renewals - Partner with Customer Success and Sales to shape renewal conversations and identify upsell opportunities.
• Support commercial discussions with strategic roadmap data, performance benchmarks, and use case expansion strategies.
• Subject Matter Expertise: - Act as a go-to expert in a defined domain (e.g., AI, financial institutions, retail strategy, analytics, segmentation).
• Provide guidance and thought leadership internally and externally to advance customer success and innovation.
• Cross-Functional Influence & Stakeholder Management: - Act as a senior point of contact for customer executives and cross-functional internal teams (Sales, CS, ITPM, TAM).
• Drive alignment on prioritization, campaign planning, and delivery timelines through structured collaboration frameworks.
• Operational Excellence & Escalation Ownership: - Define standards for personalization innovation, roadmap deliverables, and solutions commercial success
• Partner with internal delivery leads to streamline operational workflows and improve efficiency across pods
• Mentorship & Team Enablement: - Coach Consultants and Associates on personalization, planning and customer communication
• Contribute to training materials, onboarding resources, and reusable playbooks to raise team-wide delivery quality

Benefits

• Mastercard benefits for full time (and certain part time) employees generally include: insurance (including medical, prescription drug, dental, vision, disability, life insurance); flexible spending account and health savings account; paid leaves (including 16 weeks of new parent leave and up to 20 days of bereavement leave); 80 hours of Paid Sick and Safe Time, 25 days of vacation time and 5 personal days, pro-rated based on date of hire; 10 annual paid U.S. observed holidays; 401k with a best-in-class company match; deferred compensation for eligible roles; fitness reimbursement or on-site fitness facilities; eligibility for tuition reimbursement; and many more.
• Mastercard benefits for interns generally include: 56 hours of Paid Sick and Safe Time; jury duty leave; and on-site fitness facilities in some locations.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed