Personalization & Engagement Product Manager

Western Union•Denver, CO

6d•$120,000 - $150,000•Hybrid

About The Position

Are you customer obsessed and passionate about building products and experiences that support the financial needs of a global population? How about offering up your technical skills in a business that is committed to moving money for better? If you are interested in joining a globally diverse organization where our high impact contributions are recognized and celebrated both by our customers and our leadership, allowing each of us to thrive, then it is time to join Western Union as a Personalization & Engagement Product Manager Western Union powers your pursuit We’re looking for a Personalization & Engagement PM to drive behavior-driven experiences across our digital ecosystem. You’ll own next-best-action campaigns, targeted offers, and personalized content across the Content Network, Deals, Loyalty program, and Home Page Dashboard, collaborating closely with product, analytics, and engineering teams

Requirements

5+ years in product management, preferably in personalization, engagement, or behavioral campaigns.
Experience with cross-channel digital products (web, app, dashboards).
Strong analytical skills and comfort with experimentation and data-driven decisions.
Experience collaborating with platform/engineering teams to implement personalization solutions.
Ability to navigate a matrix organization and collaborate effectively across multiple PMs.

Responsibilities

Define and execute personalization and engagement strategies across multiple digital experiences.
Design and manage targeted campaigns and incentives to drive engagement, retention, and customer behavior.
Partner with horizontal PMs (Content, Deals, Loyalty, Dashboard) to ensure personalized interventions align with the overall user experience.
Collaborate with the CMS/platform team to implement segmentation, targeting, and personalization logic.
Use analytics and experimentation to measure campaign impact and optimize performance.