App Store Product Manager, Personalization

Apple • Cupertino, CA

5h

About The Position

In this role you will shape how millions of users browse and discover apps
through smarter, context aware personalized experiences that reflect individual
taste and intent. You’ll evolve core systems that model user preferences and app
understanding, ensuring the App Store feels relevant, timely, and helpful for
every user. You will drive experimentation across Browse surfaces in the App
Store, translating data into clear product direction. This role also owns
safeguards that protect quality, trust, and privacy in personalization systems.
Additionally, you will define product and model requirements across
international storefronts to ensure great experiences globally while advancing
browse and discovery that brings users back to the App Store.

Requirements

• 7+ years of experience in software development, including at least 5 years in product management and managing complex software projects with multiple collaborators and organizations.
• 3+ years of experience with AI/ML technologies (e.g., language models, search & recommendation systems) and a proven track record of shipping AI/ML based consumer products.

Nice To Haves

• Deep understanding of large scale recommendation systems, with experience building personalized consumer products and proactively identifying ethical risks in AI systems.
• Proven track record of collaborating with machine learning experts to define and assess critical metrics.
• Experience designing and interpreting online experiments such as A/B tests, offline evaluation metrics (e.g., recall, MRR), and managing relevance judgment processes.
• Strong analytical skills and ability to identify key opportunities and measure impact to drive improved user experiences.
• Demonstrate strong expertise in technology, software engineering, and design, effectively communicating complex ideas across the organization and engaging in UX research to identify obstacles, enhance ease of use and improve customer satisfaction.
• Experience working on legal or policy issues related to technology products.
• Exceptional interpersonal skills; thrives in highly collaborative projects, effective at building consensus, handles decisions with ease, and has the ability to navigate ambiguity.
• Ability to translate highly technical personalization systems into clear consumer experiences, articulating the what and why of the feature through a strong user lens and deep empathy for customer needs.
• Extraordinary oral and written communication skills, with the ability to operate fluently in technical detail and align executives and cross functional partners on complex ML driven initiatives.
• Excellent storytelling and Keynote presentation skills, that connect strategy, product decisions, and user impact in high visibility forums.
• Bachelor’s degree in computer science or equivalent experience.

Responsibilities

• Shape how millions of users browse and discover apps through smarter, context aware personalized experiences that reflect individual taste and intent.
• Evolve core systems that model user preferences and app understanding, ensuring the App Store feels relevant, timely, and helpful for every user.
• Drive experimentation across Browse surfaces in the App Store, translating data into clear product direction.
• Own safeguards that protect quality, trust, and privacy in personalization systems.
• Define product and model requirements across international storefronts to ensure great experiences globally while advancing browse and discovery that brings users back to the App Store.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level