Senior Product Manager, Marketing

DraftKings Inc. • Boston, MA

77d

About The Position

At DraftKings, AI is becoming an integral part of both our present and future, powering how work gets done today, guiding smarter decisions, and sparking bold ideas. It’s transforming how we enhance customer experiences, streamline operations, and unlock new possibilities. Our teams are energized by innovation and readily embrace emerging technology. We’re not waiting for the future to arrive. We’re shaping it, one bold step at a time. To those who see AI as a driver of progress, come build the future together. The Crown Is Yours As a Senior Product Manager, Marketing you’ll lead the strategy, execution, and delivery of growth marketing platform capabilities that drive measurable customer acquisition and performance outcomes. You’ll define the roadmap for martech infrastructure, guide cross-functional teams through discovery and delivery, and enable data-driven experimentation at scale. With a focus on outcomes, you’ll build the tools that unlock smarter, faster, and more efficient marketing.

Requirements

• Bachelor’s Degree in Computer Science, Marketing, Data Science, or any suitable combination of education, training, and experience
• At least 5 years of experience in product management, with a focus on marketing technology, digital advertising platforms, or growth-focused products
• Deep expertise in the digital advertising ecosystem—including attribution models, DSPs, MMPs, and campaign optimization technologies
• Strong analytical mindset with a data-driven approach to prioritization, experimentation, and decision-making
• Demonstrated experience applying A/B testing and experimentation frameworks to drive product iteration and performance
• Familiarity with machine learning applications in martech and a track record of building automated, scalable solutions
• Proven ability to operate effectively in complex, fast-paced, and cross-functional environments
• Excellent communication and storytelling skills, with the ability to align stakeholders and influence product direction across teams
• A strong sense of ownership and accountability, with a passion for solving complex problems and driving continuous improvement

Responsibilities

• Define and lead the strategic roadmap for marketing platform capabilities that power scalable, data-driven growth across the business
• Guide cross-functional teams through discovery, development, launch, and iteration of tools that drive paid media performance, creative optimization, and campaign efficiency
• Translate vision into clear product requirements, success metrics, and business cases that align with marketing and company-wide objectives
• Collaborate with Engineering, Data Science, Analytics, and Marketing to ensure seamless, scalable, and privacy-compliant product delivery
• Evaluate and integrate third-party marketing technologies to expand platform functionality and improve execution speed
• Use experimentation frameworks and performance data to prioritize investments and optimize key growth metrics like CAC, LTV, and ROI
• Apply machine learning and automation strategies across the marketing stack to improve targeting, measurement, and operational scale
• Influence platform and marketing strategy through structured thinking, clear communication, and a deep understanding of performance levers

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 5,001-10,000 employees