Senior Product Manager- EG Advertising

Expedia Group • Seattle, WA

4d

About The Position

Expedia Group brands power global travel for everyone, everywhere. We design cutting-edge tech to make travel smoother and more memorable, and we create groundbreaking solutions for our partners. Our diverse, vibrant, and welcoming community is essential in driving our success. Why Join Us? To shape the future of travel, people must come first. Guided by our Values and Leadership Agreements, we foster an open culture where everyone belongs, differences are celebrated and know that when one of us wins, we all win. We provide a full benefits package, including exciting travel perks, generous time-off, parental leave, a flexible work model (with some pretty cool offices), and career development resources, all to fuel our employees' passion for travel and ensure a rewarding career journey. We’re building a more open world. Join us. Senior Product Manager- EG Advertising Introduction to the Team: Expedia Group Advertising creates industry-leading digital advertising experiences that enrich the travel journey. Our Product Management team establishes a compelling product vision, drives us toward scale, and ensures the continued evolution and sustainability of a diverse portfolio of media and performance products. Within the EG Advertising portfolio, you will be part of the team responsible for Vrbo Sponsored Listings — a net-new ads business line that helps property managers and partners reach high-intent travelers through performance-based placements. In this role, you will: Define and evolve the vision and strategy for Vrbo Sponsored Listings as an end-to-end advertising product and marketplace, aligning outcomes and KPIs to a clear, data-driven roadmap from MVP through global scale. Design, validate, and iterate on monetization and auction strategies, including CPA bidding models, conversion tracking and attribution approaches, optimization and transparency for advertisers, and safeguards to protect marketplace health and traveler experience. Lead the definition and delivery of advertiser and partner experiences, including AI-driven agentic workflows, campaign creation and management, budgeting and pacing, performance insights, and recommendations that help partners succeed across multiple channels and use cases. Drive the platform, systems, and API integrations needed to scale Sponsored Listings across Vrbo and partner ecosystems, including connectivity providers, internal account/attribution/reporting services, and internal tooling for sales, operations, and partner success teams. Partner closely with Engineering, Architecture, Sales, Operations, Marketing, Finance, and Go-to-Market teams to define clear product requirements, participate in technical reviews, manage trade-offs, and ensure solutions are scalable, commercially viable, and aligned to profitability targets. Use qualitative and quantitative insights, experimentation, cohort analysis, and win–loss assessments to measure and optimize product performance, improve advertiser outcomes and traveler journeys, and safely integrate and operate AI/ML‑enabled solutions that improve outcomes.

Requirements

• 6+ years of Product Management experience, preferably in advertising technology, SaaS platforms, or data-driven products.
• Substantial professional experience in digital product management, including owning product roadmaps, requirements, and delivery for complex, data- and API-driven products or platforms.
• Demonstrated ownership of a product or product area end-to-end, from strategy and requirements through launch, measurement, and iteration, working across multiple stakeholder groups and functions.
• Proven ability to define, interpret, and act on product metrics and KPIs using data analysis and experimentation to inform roadmap decisions and assess product performance.
• Familiarity with AI-driven systems, tools, or workflows and applying AI/ML concepts to real world products, including collaborating with engineering and data teams to integrate such capabilities responsibly.

Nice To Haves

• Experience building or scaling marketplace, ads, or performance-based products (such as sponsored listings or auction-based placements), including hands-on work with bidding, pricing, or optimization models.
• Demonstrated experience taking products from concept to scaled adoption, including leading cross-functional go-to-market efforts, partner change management, and post-launch optimization for advertiser or partner value.
• Background working with platform and integration-heavy products, including APIs, connectivity providers, and internal tooling, with a track record of driving architecture and system design discussions toward scalable, low-debt solutions.
• Experience applying experimentation frameworks, cohort analysis, and qualitative research to inform monetization, auction, or marketplace decisions at scale, while maintaining a healthy traveler and partner experience.
• Familiarity with AI-driven systems, tools, or workflows and applying AI/ML concepts to real world ad or marketplace products, including safely integrating and operating AI/ML‑enabled solutions that improve advertiser performance, automation, and decisioning.

Responsibilities

• Define and evolve the vision and strategy for Vrbo Sponsored Listings as an end-to-end advertising product and marketplace, aligning outcomes and KPIs to a clear, data-driven roadmap from MVP through global scale.
• Design, validate, and iterate on monetization and auction strategies, including CPA bidding models, conversion tracking and attribution approaches, optimization and transparency for advertisers, and safeguards to protect marketplace health and traveler experience.
• Lead the definition and delivery of advertiser and partner experiences, including AI-driven agentic workflows, campaign creation and management, budgeting and pacing, performance insights, and recommendations that help partners succeed across multiple channels and use cases.
• Drive the platform, systems, and API integrations needed to scale Sponsored Listings across Vrbo and partner ecosystems, including connectivity providers, internal account/attribution/reporting services, and internal tooling for sales, operations, and partner success teams.
• Partner closely with Engineering, Architecture, Sales, Operations, Marketing, Finance, and Go-to-Market teams to define clear product requirements, participate in technical reviews, manage trade-offs, and ensure solutions are scalable, commercially viable, and aligned to profitability targets.
• Use qualitative and quantitative insights, experimentation, cohort analysis, and win–loss assessments to measure and optimize product performance, improve advertiser outcomes and traveler journeys, and safely integrate and operate AI/ML‑enabled solutions that improve outcomes.

Benefits

• full benefits package, including exciting travel perks, generous time-off, parental leave, a flexible work model (with some pretty cool offices), and career development resources
• medical/dental/vision
• paid time off
• Employee Assistance Program
• wellness & travel reimbursement
• travel discounts
• International Airlines Travel Agent (IATAN) membership

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed