Senior Product Manager, Downstream Marketing

Edwards Lifesciences • Irvine, CA

8h

About The Position

Innovation starts from the heart. Heart valve disease impact millions of lives, spanning all ages and geographies. As communities globally address the opportunities and challenges of cardiovascular care, telling a compelling and authentic story is more crucial than ever. Beyond raising awareness, our Marketing teams build lasting, trusted relationships with medical professionals and industry stakeholders to ensure patients can receive the treatments they need. Aortic stenosis impacts millions of people globally, yet it often remains under-diagnosed and under-treated. Edwards’ groundbreaking work in transcatheter aortic heart valve replacement (TAVR) pioneered an innovative, life-changing solution for patients by offering heart valve replacement without the need for open heart surgery. Our Transcatheter Heart Valve (THV) business unit continues to partner with cardiologists and clinical teams to transform patient care with devices supported by clinical evidence. It’s our driving force to help patients live longer and healthier lives. Join us and be part of our inspiring journey. How you'll make an impact:
Develop comprehensive marketing plans including strategies and tactics for major product launches
Build relationships with key opinion leaders (KOL) to help inform product launch plans and understand current market environment and competition
Develop marketing messages based on regional strategies, knowledge of current literature, current competitive environment, and regulatory/legal requirements for major product launches
Develop product materials and programs that support product launch and commercialization strategies for major product launches
Lead major projects for the Congress Management process
Drive marketing collateral/labeling through all relevant legal and regulatory approval processes through collaboration with relevant cross-functional stakeholders for major product launches
Develop IFU and patient brochures required for regional product approvals for major product launches
Lead the execution of a major product launch in collaboration with regional partners as appropriate including Salesforce readiness (e.g., training on product, messaging, and competition)
Develop the clinical story that supports the regional value proposition for major product launches
Analyze clinical and market data to assess regional impact of potential product launches
Manage budgets related to product line, campaigns and projects
Other Incidental Duties

Requirements

• Bachelor's Degree in related field with 8 years of experience or Master's Degree or equivalent in a related field with 6 years of experience working in sales, marketing, or healthcare industry Required

Nice To Haves

• Proven successful project management skills
• Proven expertise in Microsoft Office Suite
• Excellent documentation and communication skills and interpersonal relationship skills including negotiating and relationship management skills with ability to drive achievement of objectives
• Extensive knowledge of own area within the organization while contributing to the development of new concepts, techniques, and standards
• Extensive understanding of related aspects of marketing concepts and principles
• Extensive understanding of broad market research designs, develops market research programs coordinating with the global VOC manager and demonstrates an in-depth understanding of commercial goals behind research
• Ability to forecast product lines for short-term and long-term accuracy based on market development, sales trends, competition and changing market dynamics.
• Ability to assess and understand market share, pricing, ASPs, competitive dynamics
• Possess strong clinical knowledge, experience and knowledge of the clinical areas where Edwards' products are used or intended to be used, understand the purchasing process and challenges for product adoption in complex healthcare networks
• Strict attention to detail
• Ability to interact professionally with all organizational levels and proactively escalate issues to appropriate levels of management in the organization
• Ability to manage competing priorities in a fast-paced environment
• Ability to represent leadership on sections of projects within a specific area working closely with cross-functional team, marketing peers and leaders and managing needs and messaging to upper management
• Ability to maintain a strong relationship with the regional sales team, clinical specialists, governmental affairs, clinical economics and training to ensure effective and optimal integration of efforts
• Adhere to all company rules and requirements (e.g., pandemic protocols, Environmental Health & Safety rules) and take adequate control measures in preventing injuries to themselves and others as well as to the protection of environment and prevention of pollution under their span of influence/control

Responsibilities

• Develop comprehensive marketing plans including strategies and tactics for major product launches
• Build relationships with key opinion leaders (KOL) to help inform product launch plans and understand current market environment and competition
• Develop marketing messages based on regional strategies, knowledge of current literature, current competitive environment, and regulatory/legal requirements for major product launches
• Develop product materials and programs that support product launch and commercialization strategies for major product launches
• Lead major projects for the Congress Management process
• Drive marketing collateral/labeling through all relevant legal and regulatory approval processes through collaboration with relevant cross-functional stakeholders for major product launches
• Develop IFU and patient brochures required for regional product approvals for major product launches
• Lead the execution of a major product launch in collaboration with regional partners as appropriate including Salesforce readiness (e.g., training on product, messaging, and competition)
• Develop the clinical story that supports the regional value proposition for major product launches
• Analyze clinical and market data to assess regional impact of potential product launches
• Manage budgets related to product line, campaigns and projects
• Other Incidental Duties

Benefits

• Aligning our overall business objectives with performance, we offer competitive salaries, performance-based incentives, and a wide variety of benefits programs to address the diverse individual needs of our employees and their families.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 5,001-10,000 employees