Senior Product Manager - Digital Channels

F.N.B. Corporation•Pittsburgh, PA

About The Position

The Website Senior Product Manager leads strategic initiatives to enhance the performance, functionality, and user experience of the organization’s digital platforms. This role is responsible for managing website projects from concept to deployment, driving cross-functional collaboration, and ensuring alignment with business goals, compliance standards, and user expectations. This position is primarily responsible for supporting the development, implementation and maintenance of the online account opening product. Additional responsibilities include assisting with the corporate website as well as digital channels and payment strategies.

Requirements

Proven experience in digital product management, preferably with a focus on web platforms.
Strong understanding of SEO, AEO, accessibility standards, and web analytics.
Excellent project management and cross-functional collaboration skills.
Ability to translate data insights into actionable strategies.
Familiarity with agile methodologies, CMS platforms, and QA processes.
BA or BS
Minimum # of Years of Job Related Experience Required to Perform the Primary Responsibilities of this Position: 3
Excellent project management skills
Excellent communication skills, both written and verbal
Excellent organizational, analytical and interpersonal skills
Detail-oriented
Ability to work and multi-task in a fast paced environment
Ability to use a personal computer and job-related software
MS Word - Intermediate Level
MS Excel - Intermediate Level
Experience in a similar position.
In-depth knowledge of digital channels, payments, banking practices and regulations requiring legal compliance.

Responsibilities

Oversee the planning and execution of website projects, updates, and enhancements.
Manage timelines, gather requirements, and facilitate collaboration across the Website team and other stakeholders to ensure successful delivery.
Lead QA and regression testing efforts to ensure flawless functionality and seamless integration with third-party platforms.
Monitor deployments to maintain high standards of performance and reliability.
Champion initiatives related to Search Engine Optimization (SEO), Answer Engine Optimization (AEO), and digital accessibility.
Collaborate with internal teams and external vendors to ensure adherence to best practices and regulatory requirements.
Analyze user behavior, site performance metrics, and personalization strategies to inform continuous website improvements.
Leverage insights to enhance engagement, conversion, and overall user satisfaction.
providing project support to the department management team and will assist with overseeing the timely and accurate implementation and administration of activities related to the Online Account Opening solution and third-party integrations.
Collaborates with the management team and other line of business department to design, develop and implement online account opening.
Performs User Acceptance Testing for digital products and releases.
Assists with analysis of processes and makes recommendations to management for streamlining functions, improving efficiency and enhancing the accuracy and quality of work.
Assists with content management and optimization of corporate website properties and the oversight of day-to-day maintenance, future enhancements, content improvement and overall site integrity while utilizing SiteCore - our content management system.
Responsible for a variety of other job duties, such as assisting with all troubleshooting and testing of Digital Channel products/services.
Performs other related duties and projects as assigned.
All employees have the responsibility and the accountability to serve as risk managers for their businesses by understanding, reporting, responding to, managing and monitoring the risk they encounter daily as required by F.N.B. Corporation’s risk management program.
F.N.B. Corporation is committed to achieving superior levels of compliance by adhering to regulatory laws and guidelines. Compliance with regulatory laws and company procedures is a required component of all position descriptions.