Senior Lead, Digital Channels

Branch Financial, LLC • Columbus, OH

11d • Remote

About The Position

The Senior Lead, Digital Channels is a key role responsible for driving the strategy and day-to-day execution of Branch’s emerging digital acquisition channels, which includes digital media, affiliate and lead gen partners, and embedded partners. The role is ideal for someone with an entrepreneurial mindset and who is able to conduct rigorous analysis and synthesize disparate information across marketing, design / UX, product, and finance, then act as a ‘quarterback’ to mobilize the cross-functional resources needed to drive success.
While the ability to effectively coordinate resources across functional teams is necessary to success in this role, we are looking for a roll-up-the-sleeves “doer” and not a “delegator.”

Requirements

• 5 to 10 years of career experience with a proven track record of success in a fast-paced, entrepreneurial environment
• 4+ years of experience with digital media and/or performance marketing
• 4+ years of experience optimizing for profitability and growth across a complex value chain
• Deep experience with tracking, attribution, and conversion funnel metrics
• Exceptional problem-solving, collaboration, and communication skills
• Strong program management abilities, including planning and driving execution
• Thought Leadership: Recognized expert who drives innovation, thought leadership, or practice development.
• Scalable Solutions: Builds tools, systems, or programs that scale across the business.
• Peer Developer: Shapes team standards and mentors others in strategic execution.
• Systems Thinking: Connects the dots between technical expertise and broader business needs.
• Organizational Impact: Work materially advances team capabilities and organizational outcomes.

Nice To Haves

• Experience in insurance or a similarly regulated industry
• Bachelor's degree in a highly quantitative or analytical field or MBA

Responsibilities

• Work closely with Branch’s senior leadership team on the growth strategy for digital channels
• Drive the success of these new and emerging digital channels through the rigorous analysis of performance data across the customer lifecycle, from targeting the right prospects, to managing acquisition economics, to working with the UX team on improvements to the conversion funnel and the marketing team on communications over the course of the customer lifecycle
• Define action plans and coordinate resources across cross-functional teams, including marketing, design & UX, data science, product underwriting, and sales & support
• Own the core KPI’s for the channel, including growth targets, cost per quote, and cost per customer acquisition

Benefits

• Above-market salary - Branch is a data-driven company, so we do the math on salaries, too. If you get an offer from Branch, you can expect compensation that hits above the mark.
• Pay equity and transparency - Our pay isn’t just market-driven, it’s equitable. We let experience and performance drive your success, never your gender, race, orientation, or beliefs.
• Remote-first (with perks) - Work from where you’re most comfortable. We’ll take care of your work from home set-up and monthly internet. We also have a Columbus headquarters if you’d like to join us in an office.
• Flexible YouTime - We don’t just let you control your own time off. We actually encourage you to use it. After your first year at Branch, we’ll give you $1000 toward your next vacation.
• Employee stock options - You’re not just an employee. If you’re full-time, you’re also a part-owner. You’ll have stock options so you can invest in the company you’re helping to grow.
• Medical, vision, dental - Get all the coverage you need for a healthy, happy life.
• 401k and contribution matching - Invest in your future. Branch helps you get to retirement on time with a portion of your contributions matched each month.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level