Senior Product Manager, Data Onboarding & Integration

Roku•San Jose, CA

4h•$176,500 - $297,500•Hybrid

About The Position

The Ads Product team is responsible for monetizing Roku's platform through innovative advertising solutions across the Roku TV experience, including its premiere streaming service, The Roku Channel, on both Roku devices and off-platform environments. Collectively, these products reach millions of users daily, creating valuable advertising inventory and engagement opportunities throughout the entire Roku ecosystem. We're looking for a Senior Product Manager to own the end-to-end onboarding and integration layer for advertiser and partner data that powers targeting, measurement, optimization, reporting, and reconciliation. You'll drive the strategy and execution for bringing audience, conversion, and delivery signals into Roku Ads through scalable onboarding patterns, strong data contracts, and operational tooling. This role sits at the intersection of product, engineering, partnerships, and privacy. The goal is to expand signal coverage and reliability while reducing one-off integrations and ongoing support burden.

Requirements

5+ years of product management experience, ideally in ad tech, ad data platforms, or ad measurement
Proven track record building and scaling onboarding platforms and partner-dependent products (APIs and/or UIs), with measurable improvements in adoption and reliability
Strong technical fluency with event schemas, data contracts, APIs, and integration architecture, plus comfort partnering closely with engineering on design and tradeoffs
Experience working with advertising ecosystem partners such as DSPs, SSPs, ad servers, measurement partners, and platforms in the marketing data stack
Familiarity with data quality and operational tooling (validation, monitoring, diagnostics, support workflows) and a bias toward reducing manual operations
Effective cross-functional leader able to align engineering, data, privacy/legal, partnerships, sales, and operations teams on priorities and drive clarity in ambiguity
Platform thinking mindset: standardize patterns, avoid bespoke solutions, and design for extensibility as the business scales

Responsibilities

Onboarding platform ownership: Own the end-to-end onboarding experience for advertiser and partner data—setting the roadmap, standards, and operating model to scale adoption with minimal support
Events Manager evolution: Own and expand Roku's Events Manager to support broader event types, partner integrations, improved configuration UX, and self-serve diagnostics
Conversion signal onboarding: Deliver advertiser-facing onboarding for conversion signals, including pixel-based, server-to-server integrations (CAPI), and offline conversion inputs—improving time-to-integrate and signal quality
Partner integration patterns: Define scalable partner integration patterns for ecosystem partners (e.g., CDPs, tagging platforms, data platforms, shopping platforms), including repeatable connector frameworks and certification approaches
Delivery and billing integration: Integrate delivery and billing inputs from third parties (ad servers, SSPs, DSPs, measurement partners) so downstream systems can reliably reconcile "what ran" with "what was billed/paid"
Data contracts and quality: Set and enforce data contracts and quality standards (schemas, identity/metadata requirements, monitoring, alerting) to ensure signals are consistent, usable, and trusted
Privacy and governance: Partner with privacy/legal/policy to embed data governance and usage controls before data enters the platform
Value framework: Create a repeatable value framework to evaluate external signal sources—measuring impact versus cost to inform licensing and investment decisions