Senior Product Manager- Commercial GTM

Wolters Kluwer•Coppell, TX

About The Position

Wolters Kluwer Tax & Accounting division is seeking a strategic, commercially minded, and customer-focused Senior Product Manager to drive the product strategy, roadmap, delivery, customer experience and market success of our Tax Solutions portfolio. The Senior Product Manager plays a critical leadership role where you will shape the products strategy, define pricing, and packaging models, and partner across teams to deliver customer centric, revenue generating SaaS products to support firms, corporations, and tax professionals with next-generation software solutions. Anchored in our legacy of tax and compliance leadership, you’ll drive innovation, modernization, cloud, and AI-enabled product that solve real-world challenges for tax professionals. This is a strategic and hands-on role, where you will be accountable for product performance across the full lifecycle, from discovery and definition to commercialization, adoption, and growth. This role is ideal for a savvy product leader with strong SaaS experience, AI-curiosity, and Go-to-Market, who understands how to drive business outcomes, optimize customer value, and translate product strategy into commercial success. You’ll partner closely with Engineering, UX, Marketing, Sales, and Support to develop modern, data-driven solutions that empower tax professionals and fuel business growth.

Requirements

Bachelor’s degree from an accredited university (Business, Computer Science or related preferred), or equivalent experience
5+ years of relevant experience required
Five or more years of product management for software products or five years of combined relevant experience in product management and the following:
Three or more years with Agile Scrum methodologies as a product owner/technical product manager preferred
Three or more years in product management of B2B enterprise SaaS software products preferred
Three or more years in one of these areas preferred – 1) software solution development for Tax and accounting industry, 2) professional experience in CPA firm
Product Strategy: Own roadmap, make prioritization trade-offs, and define measurable outcomes.
Technical Fluency: Able to understand APIs, platforms, and engineering trade-offs; translate business needs into technical direction.
AI Readiness: Strong awareness of AI/ML applications; collaborates to apply AI to audit domain.
SaaS Mindset: Experience managing cloud products with continuous delivery and usage-based metrics.
GTM & Commercialization: Deep experience driving commercialization efforts, including pricing, positioning, packaging and sales enablement
Customer-Centric Discovery: Drives user research, persona development, and journey mapping.
Data & Analytics: Leverages usage data and performance metrics (e.g., retention, usage, NPS, pipeline) to inform decisions and track success.
Communication & Leadership: Strong cross-functional influencer with excellent verbal, written, and presentation skills.
Execution Focus: Able to deliver on time, adapt plans based on outcomes, and manage complexity.

Responsibilities

Own the product vision, roadmap, and success metrics for the tax journey, which may entail one or more tax solutions on the platform, in alignment with business strategy and customer needs
Collaborate closely with Finance, Sales, and Development to model revenue projection and define monetization approaches that scale
Define and manage the product backlog, writing epics with clear acceptance criteria and prioritizing work based on customer and business value
Define and execute Tax-specific product strategies that ensure product-market fit, maximize usage and drive sustainable revenue growth, and will achieve profitability metrics. The definition of done to achieve product market fit is clearly communicated to stakeholders
Develop pricing and packaging strategies based on customer value, market dynamics, and usage models. Understand value drivers across customer segments and ensure pricing and product strategies are aligned accordingly
Collaborate with Technical product managers to ensure user stories and acceptance criteria are aligned with overall strategy and product market fit requirements
Serve as the commercial owner for assigned product lines, accountable for adoption, engagement, retention, and revenue outcomes
Lead development and execution of go-to-market (GTM) plans in partnership with Sales and Marketing, to model revenue projections, profitability, monitor performance, and adapt plans to meet business goals
Usage strategies are clearly defined to monitor weekly, monthly, etc with a plan to nurture to ensure overall customer success and ultimate expansion and renewal
Create positioning and messaging that clearly communicates differentiated values to target customer personas
Deliver field sales enablement tools such as playbooks, pricing guides, battlecards, objection handling, and training sessions to drive sales confidence and success
Cultivate strategic relationships with key customers to gain insights, validate roadmap direction, and foster advocacy.
Facilitate customer advisory boards, feedback sessions, and early adopter programs to strengthen alignment with market needs.
Serve as a subject matter expert and thought leader on tax innovation, representing Wolters Kluwer in webinars, industry events, and customer forums.
Partner with Marketing and Sales to develop compelling market narratives and externally facing content that highlights our product vision and leadership in AI, cloud, and tax modernization.
Evangelize customer needs, market trends, and product direction internally to drive alignment and momentum
Identify emerging trends and AI opportunities that create differentiation and improve customer outcomes
Champion experimentation and innovation pilots to accelerate learning and impact
Collaborate with data science and engineering teams to define and deliver practical AI applications in the product
Lead customer discovery, user research, and VOC (Voice of Customer) activities to validate pain points and test new concepts
Partner with internal stakeholders, (e.g., Product Ops, BI, Engineering) to access and analyze real-time product usage data
Monitor key metrics (usage, churn, NPS, upsell) to identify differentiation opportunities and guide strategic investment decisions
Define and refine ideal customer profiles, market segmentation, and product positioning. Use both qualitative and quantitative insights to shape roadmap priorities and GTM levers
Collaborate across Product, Engineering, UX, Marketing, Sales, Support, and Legal to deliver cohesive customer experiences and remove execution barriers.
Lead product readiness reviews, launch planning, and post-launch success measurement.
Mentor junior PMs or cross-functional partners on best practices in SaaS product development and commercialization.
Performs other duties as assigned by supervisor.