Senior Product Designer, Provider Growth

Headway•San Francisco, NY

24d

About The Position

Headway’s mission is a big one – to build a new mental health care system everyone can access. We’ve built technology that helps people find great therapists with the first software-enabled national network of providers accepting insurance. 1 in 4 people in the US have a treatable mental health condition, but the majority of providers don’t accept insurance, making therapy too expensive for most people. Headway is building a new mental healthcare system that everyone can access by making it easy for therapists to accept insurance and scale their practice. Headway was founded in 2019. Since then, we’ve grown into a diverse, national network of over 60,000 mental healthcare providers across all 50 states who run their practice on our software and have served over 1 million patients. We’re a Series D company with over $325m in funding from a16z (Andreessen Horowitz), Accel, GV (formerly Google Ventures), Spark Capital, Thrive Capital, Forerunner Ventures and Health Care Service Corporation. We want your time here to be the most meaningful experience of your career. Join us, and help change mental healthcare for the better. About the role: At Headway, our network is our competitive advantage. We're building the largest national network of therapists and prescribers who accept insurance—currently over 60,000 active providers and growing. The more providers we activate, the more patients we can serve, and the greater our impact on mental healthcare access. As a Senior Product Designer for Provider Acquisition, you'll own the design of our top-of-funnel experiences—the landing pages, lead forms, and acquisition flows that turn interested providers into qualified leads. This is high-leverage growth work: small improvements in conversion can translate to thousands of additional providers joining our network and tens of thousands more patients getting access to care. You'll be embedded in a new pod focused exclusively on acquisition, working closely with product marketing, engineering, and data to rapidly test, learn, and optimize. What makes this unique: This is traditional growth design work in a mission-driven context. You'll need to balance the craft and polish of consumer product design with the velocity and experimentation mindset of a high-performing growth team. Success means being energized by metrics, comfortable with rapid iteration, and excited to see how a color change, copy tweak, or form redesign impacts conversion rates. You'll ship variations weekly, analyze results, and continuously refine—all while maintaining design quality that makes providers feel confident choosing Headway.

Requirements

Have strong product design experience with a growth focus
5-8 years as a product designer, with 3+ years working on growth, acquisition, or conversion-focused teams
You've shipped high-performing consumer-facing web experiences and can show measurable impact
You understand landing page optimization, form design, and conversion funnel psychology
Combine craft with velocity
Your visual and interaction design work is polished and professional
You can move fast without sacrificing quality—you know when to obsess over details and when to ship and iterate
You're comfortable with ambiguity and can scope work appropriately for rapid learning
Are metrics-driven and experiment-minded
You get excited by data and love seeing how design changes impact conversion rates
You can form hypotheses, design tests, and interpret results to inform your next iteration
You understand statistical significance and can work with data partners to validate findings
Have consumer product sensibility
You know how to make digital experiences feel compelling, trustworthy, and easy to use
You understand visual hierarchy, persuasive design, and how to reduce friction
You can adapt your design approach for different audiences (e.g., therapists vs. prescribers vs. group practices)
Collaborate effectively across functions
You work well with product marketing and can translate marketing goals into design solutions
You partner effectively with engineers to build experimentation capabilities
You communicate clearly and can advocate for design decisions using both craft arguments and data
Care about the mission
You're motivated by work that expands access to mental healthcare
You understand that every percentage point improvement in conversion means more providers joining our network and more patients getting care

Responsibilities

Own the design of provider acquisition experiences
Lead design for landing pages across different segments (therapists, prescribers, group practices) and states
Design and optimize lead forms to maximize submission rates while capturing the information we need
Create compelling visual design and messaging that resonates with providers and drives action
Design re-engagement campaigns for the ~150K providers who've previously shown interest but haven't completed signup
Drive growth through rapid experimentation
Run continuous A/B tests and experiments to improve conversion at every step of the acquisition funnel
Work closely with data and product marketing to identify opportunities, form hypotheses, and validate results
Move fast—shipping multiple experiments per week when needed—while maintaining design quality
Develop an intuition for what works through constant learning and iteration
Collaborate deeply with cross-functional partners
Partner with product marketing on messaging, positioning, and campaign strategy
Work with engineering to build experimentation infrastructure and ensure designs are shippable quickly
Collaborate with data to understand user behavior, set success metrics, and analyze experiment results
Coordinate with the growth marketing team on channel-specific needs and campaign launches
Bring consumer product craft to growth work
Apply strong visual design skills to create landing pages that feel polished and trustworthy
Design interactions that reduce friction and guide providers smoothly toward conversion
Develop mobile-optimized experiences (80% of our traffic is mobile)
Balance aesthetic quality with performance—knowing when a design is "good enough" to ship and learn from
Contribute to design systems and team practices
Build reusable components and patterns for landing pages and forms in our design system (Helix)
Document learnings from experiments to build institutional knowledge
Help evolve our experimentation practice and tooling as the team scales

Benefits

Equity compensation
Medical, Dental, and Vision coverage
HSA / FSA
401K
Work-from-Home Stipend
Therapy Reimbursement
16-week parental leave for eligible employees
Carrot Fertility annual reimbursement and membership
13 paid holidays each year as well as a Holiday Break during the week between December 25th and December 31st
Flexible PTO
Employee Assistance Program (EAP)
Training and professional development