About The Position

At HubSpot, the Customer Journey Product Line (CJPL) owns how customers experience HubSpot from their very first interaction through long-term value and growth. This team brings together acquisition, activation, discovery, and engagement into one continuous, AI-driven customer journey, designed to help every customer reach value quickly, build habits, and grow over time. As a Product Designer on the Customer Journey team, you’ll work on high-impact, cross-hub initiatives that shape how millions of customers discover HubSpot, get set up, find value, and stay engaged. Your work will span multiple products and surfaces, with a focus on clarity, outcomes, and intelligent orchestration at scale. What Sets Customer Journey UX Apart? End-to-End Ownership : Design across the full customer journey, from signup and activation through discovery, engagement, and retention. Outcome-Driven Focus : Shift experiences from task completion to outcome realization, helping customers reach value faster. Cross-Hub Scope : Work across multiple Hubs and platform surfaces to deliver cohesive, connected journeys. AI-Driven Experiences : Leverage personalization, inference, and smart guidance to adapt journeys to customer context. Massive Scale : Design for millions of customers across Free, Starter, Pro, and upmarket tiers.

Requirements

  • Proven Product Design Craft : A portfolio demonstrating strong visual design, interaction design, systems thinking, and measurable user or business impact. Please include at least three recent case studies.
  • Journey-Level Thinking : Experience designing across multi-step flows, lifecycle stages, or interconnected products.
  • Cross-Functional Collaboration : A track record of partnering effectively with PMs, engineers, and other designers to drive outcomes.
  • Systems and Scale Mindset : Comfort designing within large platforms where consistency, reuse, and cohesion matter.
  • Comfort with Ambiguity : Ability to navigate evolving strategy and complex problem spaces with clarity and momentum.
  • Growth Mindset : Curiosity, openness to feedback, and excitement about learning—especially in AI-powered product environments.

Nice To Haves

  • Experience with B2B SaaS, onboarding or activation systems, personalization, or experimentation at scale.

Responsibilities

  • Own End-to-End Experiences : Lead design work that spans multiple stages of the customer journey—from discovery through launch and iteration.
  • Design for Activation and Value : Create guided, adaptive experiences that help customers reach their first meaningful outcomes quickly.
  • Connect Systems and Surfaces : Design flows, patterns, and frameworks that create continuity across products while maintaining simplicity and clarity.
  • Partner Across Disciplines : Collaborate closely with Product Managers, Engineers, Researchers, Content Designers, and Data partners.
  • Use Data to Learn and Iterate : Define success metrics, validate designs with qualitative and quantitative insights, and continuously improve shipped work.
  • Elevate Craft and Culture : Participate in critique, mentor peers, and help raise the bar for journey-focused design at HubSpot.

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What This Job Offers

Job Type

Full-time

Career Level

Mid Level

Education Level

No Education Listed

Number of Employees

5,001-10,000 employees

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