Senior Product Analyst

Career Hub•Capon Bridge, WV

About The Position

User Behavior Analysis: Funnel analysis for registration, deposit, betting, and withdrawals. Monitoring key product KPIs such as retention, churn, LTV, session length, etc. Generating product reports to identify which features drive user engagement and revenue. Hypothesis Support & Validation: Collecting and analyzing data to validate or reject product hypotheses. Working closely with UX/UI teams to improve the user experience based on insights. Dashboards & Analytics Tools: Building and maintaining product dashboards using Tableau. Segmenting users (e.g., VIPs, casual players, high-risk segments) to personalize analysis and product decisions.

Requirements

Experience of 2+ years of working with a b2c product, as a Product Analyst or Data Analyst.
Strong knowledge and experience using Tableau or Power BI.
Proven strong experience with SQL queries.
Proven ability to analyze and interpret complex data, identify trends, and provide actionable insights.
Strong communication skills with the ability to collaborate cross-functionally with finance, marketing, and operations teams.
Familiarity with data visualization best practices and presenting insights to stakeholders.

Responsibilities

Funnel analysis for registration, deposit, betting, and withdrawals.
Monitoring key product KPIs such as retention, churn, LTV, session length, etc.
Generating product reports to identify which features drive user engagement and revenue.
Collecting and analyzing data to validate or reject product hypotheses.
Working closely with UX/UI teams to improve the user experience based on insights.
Building and maintaining product dashboards using Tableau.
Segmenting users (e.g., VIPs, casual players, high-risk segments) to personalize analysis and product decisions.