Senior PPC Specialist

Wonderist Agency - Dental Marketing•San Diego, CA

189d

About The Position

The Senior PPC Specialist will own the strategy, execution, and performance of Google Ads and Meta Ads campaigns for a portfolio of clients. You’ll be responsible not only for hitting performance targets but for steering the larger digital strategy and identifying opportunities for growth. As a senior team member, you’ll serve as a trusted expert both internally and externally, mentoring junior team members, managing relationships with external contractors, and proactively guiding client marketing strategy with a high degree of independence. You’ll need to be equally comfortable in the weeds of campaign structure and in strategic conversations with clients and internal stakeholders. This role is perfect for someone who thrives in a fast-paced agency environment, can juggle multiple priorities, and is eager to lead both client conversations and internal initiatives.

Requirements

Agency PPC Experience: 2+ years of experience in a PPC-focused agency environment, managing multiple client accounts and relationships.
Strong Communication & Client Leadership: Ability to command conversations and explain PPC concepts and strategies to clients and internal teams. Navigate challenging discussions with confidence and professionalism.
Strategic Thinking & Problem-Solving: Self-starter with the ability to work independently, troubleshoot challenges, and proactively optimize strategies for better results.
Analytical Mindset: Strong proficiency in analyzing PPC data, identifying trends, and making data-driven optimizations that can be confidently communicated to clients.
Detail-Oriented: Ability to manage multiple projects, deadlines, and priorities in a fast-paced environment while managing contractor relationships and external partnerships.
Adaptability & Forward Thinking: Understanding of evolving digital marketing landscape and industry trends, with a proactive approach to testing and implementing new PPC tactics.
Contractor & Team Management: Ability to direct collaboration with external partners and internal teams to deliver comprehensive PPC strategies.
4+ years of experience managing Google Ads and Meta Ads campaigns in an agency environment
Demonstrated ability to lead strategy, client communication, and cross-functional collaboration
Experience working across multiple verticals with a strong portfolio of client success stories
Google Ads Certified
Strong understanding of full-funnel strategy, lead quality optimization, and budget scaling
Experience mentoring junior team members or overseeing outsourced contractors
Proficiency with tracking platforms (e.g., CallRail, GoHighLevel) and conversion attribution models
Bachelor's degree in Marketing, Business, Digital Media, or a related field

Nice To Haves

2+ years of healthcare or dental marketing experience
Experience developing SOPs or training materials for PPC processes
Webflow or CMS platform experience
Working knowledge of Google Apps Script
Familiarity with SEO or organic strategy

Responsibilities

Lead Strategy & Execution: Build and lead advanced PPC strategies that drive measurable results. Develop frameworks for scaling client success and continuously test and refine performance levers.
Client Ownership & Strategic Guidance: Serve as the strategic lead for client accounts. Lead calls, provide proactive recommendations, and challenge client assumptions when needed to align with marketing best practices.
Client Escalation Management: Take ownership of PPC-related client escalations. Investigate issues thoroughly, provide clear communication internally and externally, and implement resolutions quickly to regain client confidence and ensure retention.
Mentorship & Cross-Team Leadership: Support onboarding, coaching, and guidance of junior PPC specialists or contractors. Provide input on internal SOPs and quality control for PPC execution.
High-Level Campaign Management: Oversee complex campaign structures and multiple service types, with a deep understanding of lead generation flows and conversion behavior.
Landing Page Direction: Proactively identify opportunities for conversion rate optimization and collaborate with Web and Design teams on landing page strategies.
Data Analysis & Forecasting: Lead performance reviews and identify key insights to inform both tactical and long-term strategy. Develop forecasts and projections for new and scaling accounts.
Ad Copywriting & Content Strategy: Create compelling ad copy aligned with the client’s unique value proposition, ensuring consistency with landing page messaging and performance goals.
Advanced Tooling Knowledge: Confidently use tools such as Google Tag Manager, Looker Studio, and third-party platforms (e.g., CallRail, GoHighLevel) to manage and validate conversions.
Internal Collaboration: Act as the PPC voice in cross-functional initiatives. Partner closely with Client Success Managers, Web Developers and SEO team members to ensure campaign alignment.