Senior Portfolio Marketing Manager

Nearmap•Carlsbad, CA

7d•Hybrid

About The Position

We're seeking a strategic and dynamic Portfolio Marketing Manager to drive go-to-market strategy, positioning, and growth for Nearmap's Architecture, Engineering, and Construction (AEC) and Government solutions. This role sits at the critical intersection of product, sales, and customers—translating complex AI-driven property intelligence into compelling value propositions that resonate with our customers. You'll be an industry domain expert on our marketing team, deeply understanding customer workflows, pain points, and buying processes. You'll craft messaging that cuts through the noise, create enablement that empowers our sales team, and develop thought leadership that positions Nearmap as the essential partner for property intelligence. This is a high-impact role for someone who thrives on connecting technical innovation to business outcomes and wants to shape how an entire industry approaches property risk.

Requirements

5+ years in product marketing, solutions marketing, or go-to-market strategy roles (B2B SaaS strongly preferred)
Proven track record launching products and driving adoption in complex enterprise sales environments
Experience developing positioning, messaging, and sales enablement for technical products
Strong storytelling ability—can translate technical capabilities into compelling business narratives
2+ years experience working in (and selling to) AEC or Government organizations highly desired
Understanding of AEC or Government workflows: property assessment, remote site inspection, bid pursuit, site planning, emergency response, etc.
Knowledge of AEC or Government buyer personas, decision-making processes, budget cycles, and procurement requirements

Responsibilities

Strategic Positioning & Messaging Define the GTM targeting : Partner with Sales and Product to define the ideal customer profile (ICP) and targeted market/account segmentation
Own the narrative for AEC and Government: Develop and refine positioning, messaging, and value propositions for Nearmap's AEC and Government Solutions
Translate technical to transformational: Turn AI-driven property intelligence capabilities into compelling stories about business outcomes (faster assessments, more won bids, reduced inspection costs, etc.)
Competitive intelligence: Partner with Product to monitor competitive landscape, identify differentiation opportunities, and equip sales with competitive battle cards
Personas and Segment-specific messaging: Identify and document the appropriate buyer and user personas and their challenges and pain points. Tailor positioning for different buyer personas
Solution packaging: Partner with Product to define and package solutions that address specific insurance use cases
Go-to-Market Strategy & Execution Launch excellence: Lead product and solution launch strategy and execution for new AEC and Government capabilities, features, and market expansions. This includes differentiated messaging and positioning for the new capabilities as well as liaising with all Marketing functions to bring to market (PR, Web)
Sales enablement: Partner with Product and Enablement to create high-impact sales tools including pitch decks, competitive positioning, battlecards, objection handling guides, and discovery frameworks
Sales Plays: Own the strategy and development of sales plays to target specific use cases and ICPs with targeted offers; and then enabling sales to execute effectively
Pipeline generation: Partner with Growth Marketing to develop and execute demand generation campaigns to drive qualified opportunities
Partner marketing: Collaborate with strategic partners on co-marketing initiatives
Content & Thought Leadership Thought leadership: Partner with Reputation Marketing to develop POV content, industry reports, and research that establishes Nearmap as the authority on AI-driven property intelligence for AEC and Government
Content strategy: Partner with marketing peers to create comprehensive content plan addressing each stage of buyer journey (awareness → consideration → decision → retention)
Conference presence: Partner with Growth Marketing and Sales to identify key conferences and coordinate speaking opportunities, booth presence, and event strategy
Product evangelism: Serve as an advocate for and educator of Nearmap’s solutions in webinars, on demo stages, and at other meetings and events
GTM Analysis Success metrics tracking: Partner with RevOps to define and monitor key performance indicators forGTM programs (pipeline contribution, win rates, sales cycle length, message effectiveness)
Win-Loss analysis : Lead data-driven win-loss assessment, partnering with RevOps and Sales, and segment insight by industry, account size, use cases, and geography

Benefits

Quarterly wellbeing day off - Four additional days off annually for your 'YOU' Days
Access to LinkedIn Learning
Wellbeing and technology allowance
Annual flu vaccinations
Hybrid flexibility for this role
Nearmap subscription (of course!)
Stocked kitchen with access to all the snacks you need
In-office lunch every Tuesday and Thursday at our Sydney CBD office
Showers available for anyone cycling to work or lunchtime gym-goers!

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