Marketing Manager, Tech Portfolio
About The Position
The Marketing Manager is responsible for the planning, implementation, and management of specific marketing campaigns and initiatives for assigned events in the Tech Portfolio, aimed at driving brand awareness, generating leads, and increasing audience engagement. This role requires a strong understanding of marketing principles, excellent execution skills, and the ability to work collaboratively across teams to achieve campaign objectives. Reporting to the VP of Data, Digital & Marketing, you will manage key campaigns and contribute significantly to our marketing success.
Requirements
- 3+ years of experience in marketing, with hands-on experience executing multi-channel campaigns.
- Strong understanding of marketing principles and campaign management.
- Experience with digital marketing tools and platforms (SEO/SEM, social media, email marketing).
- Excellent writing, editing, communication, and presentation skills.
- Strong organizational and project management skills.
- Analytical and problem-solving abilities.
- Positive attitude, adaptable, and eager to learn.
- Ability to work independently on assigned tasks and collaboratively within a team.
- Experience with marketing automation platforms (e.g., HubSpot) and CRM systems.
- Experience with web analytics tools (e.g., Google Analytics).
- Proficiency in MS Office Suite.
- Willingness and ability to travel 1-2 times a year as needed.
Nice To Haves
- Experience in tech events, media, or B2B marketing is a huge plus.
Responsibilities
- Plan, execute, and manage integrated marketing campaigns across various channels (digital, email, social media, etc.) based on strategic direction.
- Develop detailed campaign timelines, manage specific budgets, and coordinate deliverables.
- Coordinate with internal teams (including Senior and Assistant Managers) and external vendors to ensure successful campaign execution.
- Write and refine marketing copy for campaigns.
- Create compelling and engaging content for various marketing channels, including website landing pages, blog posts, social media updates, and email campaigns.
- Ensure all content aligns with brand guidelines and campaign messaging.
- Assist in managing content calendars relevant to assigned campaigns.
- Implement and manage day-to-day digital marketing activities, including SEO/SEM, social media marketing, and email marketing automation workflows for specific campaigns.
- Monitor and analyze digital marketing performance for assigned areas, providing insights for optimization.
- Stay current with digital marketing trends and platform updates.
- Track and analyze KPIs for assigned campaigns to measure effectiveness.
- Prepare regular reports on campaign performance, contributing insights and recommendations.
- Use data to inform tactical adjustments and optimize campaign elements.
- Assist in gathering market research and competitor information to support campaign planning.
- Collaborate effectively with the Senior Marketing Manager, Assistant Marketing Manager, and other departments (Sales, Content, Events) to ensure alignment.
- Work with external vendors and agencies on specific campaign tasks.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
