Senior Portfolio Analytics & Strategy Manager - Marketing & Customer Analytics

PNC Bank • Pittsburgh, PA

1d • Onsite

About The Position

At PNC, our people are our greatest differentiator and competitive advantage in the markets we serve. We are all united in delivering the best experience for our customers. We work together each day to foster an inclusive workplace culture where all of our employees feel respected, valued and have an opportunity to contribute to the company’s success. As a Senior Portfolio Analytics & Strategy Manager within PNC's Balance Sheet Analytics & Modeling Marketing & Customer Analytics organization you will be based in Pittsburgh or Philadelphia, PA, Wilmington, DE or Tysons, VA. This role is primarily based in a PNC location. Responsibilities require time in the office or in the field on a regular basis. Role Overview: At PNC, we’re building the next generation of credit card experiences and data-driven marketing is at the heart of that vision. As a Senior Portfolio & Strategy Manager supporting Credit Card Marketing Strategy, you will lead a team of analysts and collaborate with cross-functional partners to shape and execute data-driven strategies that drive customer acquisition, engagement, and portfolio growth. This is a high-impact leadership role where you’ll bring together analytical rigor, marketing strategy, and customer insights to influence key decisions across the credit card business. You’ll work closely with senior stakeholders to develop innovative marketing approaches, optimize performance, and champion a culture of experimentation and continuous improvement. Job Description Provides financial and regulatory reporting and analyses to maintain adequate controls over the financial and regulatory reporting processes. Responsible for running complex business performance, risk and operational analytics. May include the development of analytical methods/models to assess market, credit and/or operational risk of new and existing financial products. Leverages business / product expertise to rigorously analyze large datasets, improve risk adjusted returns, deliver profitable growth, and communicate conclusions. Synthesizes analytical results and develops, recommends, and implements business strategies that improve lending decisions, assist in managing risk, increase revenues, reduce exposure to losses, meet business goals, and improve performance. Establishes baselines for strategies and tracks actual performance to expectations. Applies predictive models, third party data, and other tools to develop and execute appropriate segmentation and targeting for acquisition and portfolio strategies to provide insight into portfolio risk. Manages engagements with internal and external information suppliers ensuring solution is fit for purpose while maintaining appropriate governance and oversight. Understands and communicates regulatory and financial accounting impacts on the balance sheet to regulators and PNC control functions as appropriate. Interacts with regulators, internal audit, and management concerning credit portfolio analyses and credit risk appetite. Evaluates market conditions and peer bank behavior to identify internal and external trends and issues affecting credit risk and return and to determine appropriate risk limits and optimal portfolio allocation. Collaborates with the line of business, Finance, and Risk partners to assess and establish credit risk appetite and to understand its implications, as well as to establish policies and procedures governing the identification, monitoring, and management of risk appetite. PNC Employees take pride in our reputation and to continue building upon that we expect our employees to be: Customer Focused - Knowledgeable of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and able to leverage that information in creating customized customer solutions. Managing Risk - Assessing and effectively managing all of the risks associated with their business objectives and activities to ensure they adhere to and support PNC's Enterprise Risk Management Framework.

Requirements

• 8+ years of experience in marketing analytics, credit cards, consumer banking, or a related data-driven role, with at least 5 years in a leadership or managerial capacity.
• Proven ability to lead and develop high-performing analytical teams.
• Strong proficiency in data tools (SQL, SAS, Python, or similar) and experience working with large, complex datasets.
• Strategic thinker with a deep understanding of customer behavior, marketing performance metrics, and portfolio dynamics.
• Excellent communication and storytelling skills, with the ability to influence stakeholders at all levels.

Nice To Haves

• Prior experience in banking or financial services preferred.

Responsibilities

• Lead a team of analysts to deliver actionable insights and strategic recommendations for credit card marketing initiatives.
• Own the end-to-end analytics strategy for acquisition campaigns, ensuring alignment with business goals and customer needs.
• Partner with Marketing, Digital, Risk, and Product to translate data into high-impact strategies
• Drive performance optimization by identifying opportunities to improve conversion, efficiency, and ROI through advanced analytics and testing frameworks.
• Champion innovation by exploring new data sources, customer signals, and tools to enhance personalization and targeting capabilities.
• Influence executive decision-making by delivering compelling insights and presenting strategic recommendations to senior leadership.

Benefits

• PNC offers a comprehensive range of benefits to help meet your needs now and in the future.
• Depending on your eligibility, options for full-time employees include: medical/prescription drug coverage (with a Health Savings Account feature), dental and vision options; employee and spouse/child life insurance; short and long-term disability protection; 401(k) with PNC match, pension and stock purchase plans; dependent care reimbursement account; back-up child/elder care; adoption, surrogacy, and doula reimbursement; educational assistance, including select programs fully paid; a robust wellness program with financial incentives.
• In addition, PNC generally provides the following paid time off, depending on your eligibility: maternity and/or parental leave; up to 11 paid holidays each year; 8 occasional absence days each year, unless otherwise required by law; between 15 to 25 vacation days each year, depending on career level; and years of service.
• To learn more about these and other programs, including benefits for full time and part-time employees, visit Your PNC Total Rewards .

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level