Senior Marketing Strategy & Analytics Manager

Formlabs • Somerville, MA

1d

About The Position

Do you want to change how the world creates? At Formlabs, we’re building the tools that make it possible for anyone to bring their ideas to life, from cutting-edge products to life-saving medical devices. Our 3D printing technology powers innovation at more than 50,000 industry leaders worldwide, including Apple, Google, Tesla, New Balance, and NASA. Together, we’re helping everyone design, prototype, and manufacture faster than ever before. We’re a team of hands-on builders, engineers, and innovators reinventing how the world makes physical things. If you’re ready to shape the future of fabrication, come build it with us. We are seeking a highly skilled and motivated Senior Manager, Marketing Strategy & Analytics who will play a crucial role in driving data-driven decision-making, optimizing marketing strategies, and providing valuable insights to support our growth objectives. This role requires a deep understanding of marketing analytics, a strategic mindset, and the ability to collaborate across cross-functional teams in a fast-paced, international, high-growth environment.

Requirements

• Experience in Strategy roles or on Strategy projects as a Management Consultant OR experience in scaling business from 1 to 10.
• Experience in industry research and customer segmentation
• Are able to structure analysis & build data-driven models
• Are proficient with data analytics and visualization tools (GBQ/SQL, DataStudio/Looker, etc.)
• Have a growth mindset. Don’t mind trying new ideas and learn fast
• Have an ownership mentality and get things done

Nice To Haves

• A technical background is a big plus.
• Engineering, manufacturing or related experience is a big plus

Responsibilities

• Monitor and analyze competitor activities, market trends, and industry developments to provide insights for maintaining a competitive edge
• Collaborate with the marketing and sales teams to define customer segments and target audiences based on data analysis and market research
• Conduct in-depth customer segmentation analysis to tailor marketing strategies and messages to specific customer segments
• Work closely with the marketing team to assess the performance of various marketing channels, including digital marketing, content marketing, and events.
• Provide data-driven recommendations to optimize marketing strategies, allocate budgets effectively, and drive better ROI.

Benefits

• Robust equity program to build future wealth through RSUs
• Comprehensive healthcare coverage (Medical, Dental, Vision)
• Low cost fund options in our 401K and access to advisors
• Generous paid Parental Leave (up to 16 weeks)
• Tenure-based paid Sabbatical Leave (up to 6 weeks)
• Flexible Out of Office Plan – Take time when you need it
• Ample on-site parking & pre-tax commuter benefits
• Healthy on-site lunches, snacks, beverages, & treats
• Regular sponsored professional development opportunities
• Many opt-in culture events across our diverse community
• And of course… unlimited 3D prints

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed
• Number of Employees: 501-1,000 employees