Director, Marketing Strategy & Analytics - Remote
About The Position
The Director of Marketing Strategy & Analytics will lead the AHIMA marketing product initiatives, utilizing marketing analytics and technology platforms to enhance brand awareness, generate leads, achieve revenue goals and engage with members, potential members, credential holders and customers. This role demands a strong grasp of integrated digital marketing, consumer behavior analysis, brand storytelling, operational agility in marketing, strategic leadership, and ROI-focused analytics. They must be able to both manage and work alongside a team to develop and implement strategies, track success, and collaborate cross functionally.
Requirements
- Bachelor's degree in Marketing, Business, Communications, or related field, required.
- Proven experience (8+ years) in a marketing leadership role (ideally membership, event and product marketing)
- Experience with various product models, including subscription products, digital workflow/SaaS tools, and content management systems.
- Strong analytical skills for consumer behavior analysis and marketing analytics.
- Exceptional writing abilities for effective brand storytelling and content creation.
- Proficiency in marketing technology and CRM platforms (HubSpot, Magento, SalesForce, Microsoft Dynamics) and project management platforms (Monday.com, Smart Sheets).
- Demonstrated leadership ability to inspire and develop a marketing team.
- Agility to respond to changing market conditions and business needs.
- Ability to collaborate effectively across functions and influence strategic direction.
Responsibilities
- Develop and execute campaigns across digital channels, ensuring a cohesive brand narrative and customer journey.
- Utilize advanced analytics tools to gain insights into consumer preferences and adapt marketing strategies to meet evolving customer expectations.
- Craft narratives that resonate with target audiences, emphasizing exceptional writing abilities to articulate the brand's values and mission.
- Adapt marketing strategies and campaigns swiftly in response to market changes and technological advancements.
- Make data-driven decisions to optimize ROI and justify marketing spend.
- Work alongside various departments to create unified market strategies, leveraging the strengths of the entire organization.
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What This Job Offers
Job Type
Full-time
Career Level
Manager
Number of Employees
251-500 employees
