Director, Strategy & Business Intelligence – Marketing Analytics
About The Position
Major League Soccer’s Strategy and Business Intelligence group is tasked with supporting strategic decision making and resource allocation across the League – with a focus on driving fan growth, revenue capture, and operating efficiencies – by providing impactful data driven insights, analysis, and recommendations. The group is seeking a Director of Marketing Analytics. This role applies advanced analytics and modeling to fan and marketing data — including the League’s Fan Genome — to uncover engagement trends, build predictive attributes, and inform marketing strategy across League and Club initiatives. The ideal candidate is a hands-on data scientist with a strong understanding of marketing performance, audience segmentation, and personalization. They will translate complex data into actionable insights that enhance fan engagement, optimize marketing investments, and accelerate the League’s growth. This individual contributor position reports to the Sr. Director of Marketing Analytics and requires a curious, analytical, and collaborative mindset — someone who brings structure to complexity and thrives at the intersection of data science and marketing impact.
Requirements
- Strong SQL skills (AWS, Snowflake or MySQL)
- Extensive Python experience
- Experience with dashboarding software (Power BI, Looker or Tableau)
- Ability to gather and clearly communicate technical requirements to Data Engineering and Martech teams
- Demonstrated mastery of CRM and Paid Media Marketing tactics
- Strong experience with marketing analytics modeling techniques (MMM, MTA, regression, clustering, uplift, and time-series forecasting)
- Familiarity with lifecycle marketing analytics, marketing automation, and customer journey optimization using platforms such as Salesforce Marketing Cloud, Braze, Marketo, etc.
- Experience operationalizing data science models into production systems or marketing workflows
- Understanding of causal inference and experimental design in marketing contexts
- High-level of commitment to a quality work product and organizational ethics, integrity and compliance
- Ability to work effectively in a fast paced, team environment
- Strong interpersonal skills and the ability to effectively communicate, both verbally and in writing
- Demonstrated decision making and problem-solving skills
- High attention to detail with the ability to multi-task and meet deadlines with minimal supervision
- Proficiency in Word, Excel, PowerPoint and Outlook
- Bachelor’s Degree required
- 8+ years of experience required
Nice To Haves
- Experience with data modeling and orchestration tools (DBT, Databricks, Airflow, Astronomer)
- Experience building and automating training and inference ML pipelines at scale
Responsibilities
- Apply advanced statistical and machine learning models to measure and predict marketing performance (e.g., media mix modeling, multi-touch attribution, churn and LTV forecasting, audience clustering)
- Analyze fan and marketing data within the Fan Genome platform to identify trends in engagement, retention, and conversion
- Build and refine fan attributes, predictive scores, and segmentation models that inform targeting and personalization strategies at League and Clubs
- Design and analyze marketing experiments (A/B, multivariate, holdout tests) to determine causal impact of campaigns
- Translate data science model outputs into actionable insights and recommendations for the Marketing organization
- Build and maintain recurring dashboards and automated reports connecting campaign data, model results, and business KPIs
- Partner with Data Engineering to operationalize model outputs into CRM and marketing platforms (Salesforce, Braze, Marketo, etc.)
- Ensure data quality and consistency across marketing data sources and analytical environments
- Present analytical findings in clear, concise, and visual formats for both technical and non-technical stakeholders
Benefits
- Major League Soccer offers a competitive starting base salary of $130,000 - $150,000, based on individual qualifications, market financials, and operational business needs.
- comprehensive medical, dental, and vision coverage
- a $500 wellness reimbursement
- generous Holiday and PTO schedule to promote work-life balance
- career and professional development
- on-the-job training, feedback, and ongoing educational opportunities
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What This Job Offers
Job Type
Full-time
Career Level
Director
Number of Employees
1,001-5,000 employees
