MarTech Strategy and Marketing Portfolio Senior Manager

Regions Bank•Birmingham, AL

12d

About The Position

At Regions, the MarTech Strategy and Marketing Portfolio Senior Manager leads the development and implementation of marketing technology platforms and tools, as well as collaborates with Marketing Communications on marketing initiatives requiring support from Technology, Data and Analytics, and/or Digital teams. This position contributes to Regions’ efforts in attracting new customers and ensuring relevant and effective experiences, as well as data-driven decision making for overall marketing strategy.

Requirements

Bachelor’s degree in Marketing, Communications, Business, or related field
Eight (8) years of experience in Marketing or related field, preferably in banking and/or financial services
Five (5) years of experience in project management
Five (5) years of experience leading enterprise initiatives
Experience with Agile methodologies and best practices
Experience collaborating with cross-functional business groups
Ability to develop future-state vision for an organization and drive execution
Ability to effectively manage competing priorities in a fast-paced environment
Ability to supervise and manage a team
Advanced knowledge of industry and peer company products and services to effectively develop strategic direction
Demonstrated leadership capabilities
Proficiency in Microsoft Office (Excel, Word, PowerPoint, Outlook, etc.)
Strong verbal, written communication, and organizational skills
Strong work ethic and self-motivation

Nice To Haves

Master of Business Administration (MBA) or Master’s in Marketing
Experience with business writing and/or request-for-proposal (RFP) writing
Formal change management and/or project management certifications
Project Management Professional (PMP) certification

Responsibilities

Develops, defines, and delivers Regions’ marketing technology roadmap that is designed for ease of use, automation, and speed to market
Develops, drives, and implements marketing technology platforms and tools
Aligns efforts with Regions’ strategic vision of generating “always on” and personalized marketing offers
Ensures marketing technology enables seamless digital customer experiences that are personalized and relevant
Manages annual budget, recommending adjustments, when necessary, as a result of research and evolving technology needs
Collaborates with key stakeholders on marketing technology needs
Continuously monitors trends and developments in the market, as well as peers and related offerings and marketing strategies
Manages adoption and change management related to migrations from legacy platforms to new, modernized platforms with enhanced capabilities
Collaborates with Risk to ensure proper risk reviews are conducted on proposed marketing technology platforms and tools
Manages compliance with internal and external policies, guidelines, and regulations
Collaborates with Marketing Communications team to capture, summarize, score (value vs. effort), and properly direct all Marketing initiatives that require support from Technology, Data and Analytics, and/or Digital