Senior Performance Media Buyer

CapsLock

21h•Remote

About The Position

We are a performance marketing agency managing over $120M in annual media spend focused on lead generation for U.S.-based companies operating in the home improvement industry. We are seeking a skilled Senior Performance Marketing Specialist with 5 years of deep experience, including programmatic, native, video, and social ad platforms. Key Responsibilities Client Launching & New Niche Testing: Launch new clients and test new niches in lead generation across Facebook, Google, and other ad networks. Strategically plan, execute, and optimize campaigns for new clients Ensure structured testing, performance measurement, and data-driven decision-making. Identify and implement best practices for scaling successful campaigns while minimizing risks in new market tests. Cross-Department Collaboration: Work closely with internal teams, including designers, sales, and the CRO department to align media buying strategies. Share insights and test findings to improve creative development, landing page performance, and lead conversion rates as well as quality. Collaborate with project managers to ensure campaign objectives are aligned with client expectations and business outcomes. Innovation and Strategy Development: Be part of our Innovation Department , supporting the discovery and testing of new ad platforms, strategies, and tools Identify, test, and evaluate emerging platforms (e.g., DV360, Search360, Roku, Stirista, Reddit, Rumble, Quora, X, Native DSPs. etc.) to identify new lead generation opportunities Stay ahead of industry trends, platform changes, and competitor strategies to maintain a competitive edge. Attributes we’re looking for: Highly dedicated, self-motivated, and responsible Strong sense of accountability, attention to detail, and a creative mindset Excellent communication skills and a proactive collaborator Strong problem-solving and critical thinking abilities Adaptable and eager to learn in a fast-changing environment Demonstrates initiative and creativity Effective time and project management skills Comfortable using AI to increase efficiency, reduce time on manual tasks, and enhance decision-making in day-to-day media buying work Eager to contribute to the company's growth while continuously pursuing personal and professional development.

Requirements

Minimum 5 years of media buying experience focused on lead generation
Proven track record on Facebook Ads and Google Ads (Search, Display)
Experience with at least 4 different ad platforms , preferably at least one from each category : Programmatic (e.g. DV360, Search360) Video (e.g. Roku, YouTube, TikTok) Social (e.g., Reddit, X, Quora) Native (e.g,. Taboola, Outbrain)
Experience running at least 4 different niches across different ad platforms
At least 4 years of experience running ads in the US , with an understanding of cultural nuances to adapt campaigns for diverse audiences
Proficiency in mastering marketing strategies and good knowledge of targeting and segmentation
Creative thinking with a keen eye for detail and design
Demonstrated experience using AI tools to enhance speed, accuracy, or creativity in media buying (e.g., ChatGPT, Midjourney, Freepik, AdCreative.ai, Perplexity, etc.). Be prepared to show examples of how AI has helped you improve your workflow, performance, or scale
Experience in working independently and collaboratively in a remote setting
Strong analytical skills and data-driven thinking
Ability to build respectful and positive relationships with colleagues
Excellent writing and communication skills in English

Nice To Haves

Experience in people management is a big plus but not required

Responsibilities

Launch new clients and test new niches in lead generation across Facebook, Google, and other ad networks.
Strategically plan, execute, and optimize campaigns for new clients
Ensure structured testing, performance measurement, and data-driven decision-making.
Identify and implement best practices for scaling successful campaigns while minimizing risks in new market tests.
Work closely with internal teams, including designers, sales, and the CRO department to align media buying strategies.
Share insights and test findings to improve creative development, landing page performance, and lead conversion rates as well as quality.
Collaborate with project managers to ensure campaign objectives are aligned with client expectations and business outcomes.
Be part of our Innovation Department , supporting the discovery and testing of new ad platforms, strategies, and tools
Identify, test, and evaluate emerging platforms (e.g., DV360, Search360, Roku, Stirista, Reddit, Rumble, Quora, X, Native DSPs. etc.) to identify new lead generation opportunities
Stay ahead of industry trends, platform changes, and competitor strategies to maintain a competitive edge.