Senior Performance Marketing Manager

Triple Whale

3h • Remote

About The Position

As Senior Performance Marketing Manager, you’ll own Triple Whale’s paid growth engine end to end, driving acquisition, conversion optimization, and measurement across the full funnel. You’ll deliver measurable impact on SQLs, pipeline, and revenue through cross-channel execution, ABM strategy, and continuous experimentation.
The ideal candidate has 5+ years of B2B SaaS experience and thrives operating autonomously in complex, multi-touch environments. Strong cross-channel strategy, web CRO, attribution-driven decision making, and close partnership with BI, Sales, and RevOps are key.
If you love owning paid growth, digging into data to find new levers, and shipping experiments that move pipeline week after week, this role is for you.

Requirements

• 5+ years of experience running paid acquisition in B2B SaaS required. Comfortable operating in long sales cycles, lower-volume conversion environments, and multi-touch attribution with imperfect data
• Deep, hands-on expertise across Google Ads, Meta, LinkedIn, and/or other platforms required — with a strong POV on what to test, scale, and invest in
• Proven ability to improve website conversion through an always-on CRO program, with a clear framework for prioritizing experiments by impact, effort, and speed to learn
• Strong analytical judgment in diagnosing performance issues across creative, audience, funnel, and measurement layers
• High ownership mentality — you spot gaps, take initiative, and drive outcomes without waiting to be asked
• Comfort thriving in fast-moving environments where priorities evolve and ambiguity is normal
• Executive-level communication — you translate performance into insights, recommendations, and business impact and comfortably & proactively share that across the org
• Comfort operating across the full growth stack — experimentation (VWO), CRM/reporting (HubSpot), attribution beyond last-click (Triple Whale), and hands-on tracking/debugging through GTM
• Experience partnering closely with Product teams to influence roadmap through real-world growth testing and campaign learnings

Nice To Haves

• Familiarity with the DTC / Ecommerce space is a plus!

Responsibilities

• Own paid media end to end: Define channel mix, investment strategy, and execution to drive net-new SQLs, qualified pipeline, and revenue.
• Execute and optimize cross-channel programs: Lead planning, creative alignment, campaign buildout, launch, and continuous optimization across paid channels.
• Improve measurement and scale ROI: Partner with BI to leverage Triple Whale’s attribution, improve capital efficiency, and allocate spend to highest-impact drivers.
• Build and run paid ABM: Partner with Sales to execute ABM programs for strategic accounts, tying impact directly to pipeline and revenue.
• Test and scale new channels: Identify, test, and validate emerging channels like TikTok, Reddit, podcasts, CTV, sponsorships, and partnerships.
• Own CRO and performance insights: Run an always-on CRO program and deliver executive-ready reporting with clear insights and recommendations.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed