Senior Performance Marketing Manager (Crypto)
About The Position
About Figure Figure (NASDAQ: FIGR) is transforming capital markets through blockchain. We’re proving that blockchain isn’t just theory - it’s powering real products used by hundreds of thousands of consumers and institutions. By combining blockchain’s transparency and efficiency with AI-driven automation, we’ve reimagined how loans are originated, funded, and traded in secondary markets. From faster processing times to lower costs and reduced bias, our technology is helping borrowers, investors, and financial institutions achieve better outcomes. Together with our 170+ partners, we’ve originated over $17 billion in home equity loans (HELOCs) on our blockchain-native platform, making Figure the largest non-bank provider of home equity financing in the U.S. Figure’s ecosystem also includes YLDS, an SEC-registered yield-bearing stablecoin that operates as a tokenized money market fund, and several other products and platforms that are reshaping consumer finance and capital markets. We’re proud to be recognized as one of Forbes’ Most Innovative Fintech Startups in 2025 and Fast Company’s Most Innovative Companies in Finance and Personal Finance . About the Role We are looking for a Senior Performance Marketing Manager (Crypto) to join our growing DTC Marketing team. This role is ideal for a data-obsessed, experimentation-driven app marketer who wants to own acquisition strategy end to end and play a central role in scaling Figure Markets. You will have meaningful ownership and the ability to shape our growth engine across paid acquisition, measurement, and app funnel optimization. You will partner closely with Engineering, Product, Data, Creative, and Lifecycle Marketing to accelerate adoption of our crypto products—Democratized Prime, Crypto-Backed Loans, and the Figure Markets Exchange—and drive sustained user growth in a competitive and fast-moving category.
Requirements
- 3-5+ years of experience in performance marketing for mobile apps, ideally in fintech, trading, or crypto.
- Deep expertise with Appsflyer (required), including event setup, troubleshooting, and attribution modeling.
- Proven track record of efficiently managing multi-million-dollar budgets.
- Strong analytical skill set with the ability to dive into data, interpret results, and drive decisions
- Experience optimizing complex purchase or trading funnels—not just install-level optimization.
- Familiarity with SKAN 4/5, privacy-first performance strategies, and incrementality testing.
- Strong communication skills and ability to influence cross-functional partners at all levels.
- Self-starter who thrives in fast-paced, ambiguous environments and can build process where none exists.
Responsibilities
- Own the strategy and execution of paid acquisition channels (Moloco, Meta, TikTok, Google App Campaigns, programmatic, etc.) with clear acquisition efficiency goals (CPA, CAC/LTV, etc).
- Design, launch, and optimize acquisition experiments across creatives, audiences, and bidding strategies.
- Develop a rigorous testing roadmap across channels and funnel stages.
- Partner with data science and engineering to refine attribution, event tracking, and conversion modeling (Appsflyer expertise required).
- Ensure data accuracy, define tracking specs, and troubleshoot discrepancies across MMP, ad platforms, and internal databases.
- Collaborate with product and lifecycle to improve onboarding activation rates and reduce early churn.
- Build and optimize App Store metadata, screenshots, and conversion experiments.
- Develop hypotheses to improve conversion from impression → install → registration → first transaction.
- Work with PMs to understand and influence the product roadmap for growth-related opportunities.
- Partner with Creative/Brand to generate high-performing ad creatives and iterate quickly based on performance data.
- Align with Risk/Compliance on messaging requirements for crypto products.
Benefits
- Comprehensive health, vision, and dental insurance with 100% employer-paid premiums for employees and their dependents on select plans
- Company HSA, FSA, Dependent Care, 401k, and commuter benefits
- Employer-funded life and disability insurance coverage
- 11 Observed Holidays & PTO plan
- Up to 12 weeks paid family leave
- Continuing education reimbursement
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
Number of Employees
501-1,000 employees
