Senior Performance Copywriter & Creative Strategist

SimplePractice•Santa Monica, CA

1d•$100,000 - $125,000•Remote

About The Position

At SimplePractice, we are improving access to quality care by equipping health and wellness clinicians with all the tools they need to thrive in private practice. More than 250,000 providers trust SimplePractice to build their business through our industry-leading software with powerful tools that simplify every part of practice management. From admin work to clinical care, our suite of innovative solutions work together to reduce administrative burden—empowering solo and small group practitioners to thrive alongside their clients. Recognized by MedTech Breakthrough as the Best Practice Management Solution Provider in 2024 and the Digital Health Awards in 2023, SimplePractice is proud to pave the future of health tech. We’re hiring a Senior Performance Copywriter & Creative Strategist to join our growth-focused creative team. This role is crafted for a highly creative thinker with a deep understanding of paid social , a strong performance marketing lens , and the ability to craft narrative-driven concepts that convert. You will focus primarily on driving performance outcomes across Meta, YouTube, TikTok, and emerging channels—especially within short-form video and paid social ad formats. This is not just about writing ads—it’s about conceptualizing and iterating performance-first ideas that can be tested, measured, and scaled. You'll partner with the creative team, media buyers, and video editors to bring data-driven storytelling to life in a way that resonates with our practitioners and delivers real business results.

Requirements

5+ years of performance marketing or creative strategy experience (in-house or agency), with a strong concentration in paid social, performance creative, and digital video
A natural performance thinker : you understand how metrics map to creative—CAC, Conversion Rate, Cost per Trial, % Watched, ThruPlays, Thumb Stop Rate—and can reverse-engineer performance winners
Portfolio demonstrates data-informed creative ideation that drove measurable growth outcomes
Deep platform knowledge—especially Meta, TikTok, and YouTube—with an ability to flex across new channels and formats
Comfort navigating high-velocity creative testing environments and shaping creative based on real-time data
Sharp copywriting skills with strong instincts for narrative pacing, clarity, and emotional resonance
High degree of trend fluency —you can translate what’s performing on TikTok or Instagram into “SimplePractice-appropriate” assets
Open-minded and curious—you’re excited to co-pilot creative ideation with AI tools and willing to test bold or unconventional approaches

Responsibilities

Concept, write, and iterate creative for paid social, performance video, and landing page assets with a focus on measurable outcomes (e.g., hook → problem → solution , thumb-stopping openers, clear CTAs)
Own the copy performance loop —analyzing engagement (e.g., thumb stop rate, ThruPlays, watch time, % watched ) and downstream conversion metrics ( CTR, Cost Per Trial, CAC ) to double down on top-performers and deprecate under-performers
Collaborate closely with the Paid Media, Brand, and Creative Strategy teams to translate test results into refined messaging strategies and scalable creative frameworks
Stay on the pulse of social media trends, hooks, and memes , adapting them into platform-appropriate creative that aligns with the SimplePractice tone of voice and drives performance
Propose and test “outside-the-box” ideas , bringing a healthy appetite for experimentation to every brief
Leverage and experiment with AI tools (ChatGPT, Gemini, Claude, etc.) to streamline ideation, scripting, and iterative testing cycles
Develop scalable systems for message testing , audience segmentation insights, and variant analysis
Work with designers and video editors to shape scripts, UGC prompts, for use in full-funnel performance campaigns