Creative Copywriter

University of Missouri Health Care•Columbia, MO

2d•$52,666 - $83,179

About The Position

MU Health Care is looking for a talented and creative individual to join our team as a Creative Copywriter. The ideal candidate will possess exceptional writing skills and have a passion for transforming complex healthcare topics into clear, engaging content that resonates with various audiences. We are seeking someone who thrives in a collaborative, fast-paced environment and can manage multiple projects while meeting tight deadlines. The perfect candidate will have a keen eye for detail, a deep understanding of brand voice, and the ability to craft compelling calls to action that drive results. If you’re excited about making an impact through your writing and contributing to the success of a leading healthcare organization, we encourage you to apply and help us tell stories that matter. ABOUT MU HEALTH CARE MU Health Care is proud to be named one of Forbes’ Best-in-State Employers seven years in a row, and that’s largely a result of the incredible culture and team we’ve built. At MU Health Care, we have an inspired, hard-working and collaborative environment driven by our mission to save and improve lives. Here, we believe anything is possible and rally around solutions. We celebrate innovation and offer opportunities to be a part of something bigger — to have a voice and role in the work that is serving our community and changing the field of medicine. Our academic health system — the only in mid-Missouri — is home to seven hospitals, including the region’s only Level 1 Trauma Center and region’s only Children’s Hospital, as well as over 90 specialty clinics. Here you can define your career among our many clinical and nonclinical positions — with growth, opportunity and support every step of the way. Learn more about MU Health Care. Learn more about living in mid-Missouri.

Requirements

Bachelor’s degree in marketing, communications, journalism, business, or healthcare administration, or a related field.
Three (3) years of experience in marketing, public relations, communications, journalism, or a related field.

Nice To Haves

Experience in health care, hospitality, or service sectors.
Additional license/certification requirements as determined by the hiring department.

Responsibilities

Write, edit, and develop content for multi-channel marketing campaigns, including landing pages, emails, digital and print ads, video scripts, social media, brochures, and direct mail pieces to engage various healthcare audiences.
Deliver marketing and advertising copy with attention-grabbing headlines, dynamic content that is relevant to the target audience, and clear and compelling calls to action. Transform complex healthcare information into simple messages and adapt content to communicate effectively across different print and digital channels.
Ensure tone and style, across all mediums, are consistent with brand standards and brand voice.
Work collaboratively with marketing strategists, designers, and other communicators across departments to recommend and develop content strategies that effectively create engagement and drive conversion.
Utilize a variety of sources including market and consumer research, industry trends, subject matter experts, and industry terminology to inform key messaging and accuracy in writing.
Interview physicians, healthcare administration professionals, and patients to incorporate a unique and informative perspective into custom-written health and wellness articles.
Maintain deadlines and project manage from start to finish, including outlines, drafting and interviews with SMEs.
May complete unit/department specific duties as outlined in department documents.

Benefits

Health, vision and dental insurance coverage starting day one
Generous paid leave and paid time off, including nine holidays
Multiple retirement options, including 100% matching up to 8% and full vesting in three years
Tuition assistance for employees (75%) and immediate family members (50%)
Discounts on cell phone plans, rental cars, gyms, hotels and more
See a comprehensive list of benefits here.

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