Senior Partner Marketing Specialist – Escapia Marketing

Expedia Group • Austin, TX

4d

About The Position

Expedia Group brands power global travel for everyone, everywhere. We design cutting-edge tech to make travel smoother and more memorable, and we create groundbreaking solutions for our partners. Our diverse, vibrant, and welcoming community is essential in driving our success. Why Join Us? To shape the future of travel, people must come first. Guided by our Values and Leadership Agreements, we foster an open culture where everyone belongs, differences are celebrated and know that when one of us wins, we all win. We provide a full benefits package, including exciting travel perks, generous time-off, parental leave, a flexible work model (with some pretty cool offices), and career development resources, all to fuel our employees' passion for travel and ensure a rewarding career journey. We’re building a more open world. Join us. Introduction To the Team: Travel Partnerships and Media helps partners deliver excellent traveler and B2B experiences, driving growth for them and the EG marketplace through competitive supply, a valued advertising and travel media network, and affiliate solutions. Escapia is Expedia Group’s vacation rental property management software (PMS), helping professional property managers run and grow their businesses through powerful, easy-to-use B2B SaaS technology and the strength of Expedia Group’s marketplace. The Escapia Marketing team drives awareness, adoption, and engagement with Escapia among existing and prospective property management companies through integrated marketing programs. Make An Impact! We are looking for a Senior Partner Marketing Specialist who will focus on SEO optimization, paid media strategy, and event/webinar coordination to help us reach, educate, and convert integrated partners in the vacation rental ecosystem.

Requirements

• 3–5 years of experience in B2B marketing, with a focus on performance marketing, demand generation, or partner marketing; experience in B2B SaaS strongly preferred.
• Hands-on experience with SEO optimization (on-page and basic technical), web analytics, and keyword research tools.
• Direct experience planning and optimizing paid media campaigns (e.g., search, social, or programmatic) with a track record of meeting performance goals.
• Experience coordinating events and/or webinars end to end, including working with internal and external stakeholders and managing timelines and logistics.
• Comfortable working with marketing and sales technology, experience in a multi-partner ecosystem or marketplace is a plus.
• Data-oriented and performance-driven: you use metrics to form hypotheses, test, and optimize, and you are comfortable making trade-offs based on results.
• Strategic yet hands-on: able to connect your work to broader Escapia and Expedia Group priorities while executing the details with excellence.
• Cross-functional collaborator: strong interpersonal and communication skills; you enjoy working in a matrixed environment with teams across marketing, product, sales, and partnerships.
• Customer- and partner-centric: you are curious about property managers’ needs and the value Escapia and our partners provide, and you translate that into compelling, relevant marketing.
• Organized and proactive: strong project management skills with the ability to prioritize, manage multiple workstreams, and deliver on time in a fast-paced environment.
• Bachelor’s degree in marketing, business, communications, or a related field, or equivalent professional experience.

Responsibilities

• SEO & web optimization Own on-page and off-site SEO optimization for Escapia web properties and partner campaign landing pages (metadata, headers, internal linking, structured content, image optimization).
• Partner with content strategy owner to define and prioritize SEO content opportunities that align to partner and product priorities.
• Monitor keyword performance, organic traffic, and conversion behavior; recommend and implement tests to improve search visibility and lead quality.
• Collaborate with web production and SEO specialists across Expedia Group to ensure pages follow technical SEO and accessibility best practices and are optimized for performance.
• Paid media & performance marketing Plan, execute, and optimize paid media campaigns (e.g., search, social, display, retargeting, sponsored content) to drive qualified leads, product sign-ups, and event/webinar registrations.
• Work with our agency to optimize and test new paid lead generation campaigns and manage paid advertising Work closely with our Sales team to identify opportunities to improve lead to new contract conversion Track and report on key performance metrics (CTR, CPC, CPA, ROAS, pipeline/revenue impact); use data to test, learn, and iterate quickly.
• Ensure campaigns align with Escapia brand guidelines, EG marketing standards, and partner co-marketing agreements.
• Events, webinars & partner co-marketing Coordinate virtual and in-person events and webinars, from planning to execution and post-event follow-up (agenda, speakers, content, invites, logistics, and partner alignment).
• Work closely with Escapia’s partners to build compelling co-marketing programs (joint webinars, case studies, conference sponsorships, email nurtures, and content syndication) that highlight the combined value of Escapia plus partner solutions.
• Own campaign timelines, project plans, and stakeholder communications for events and webinars, ensuring a seamless experience for presenters and attendees.
• Partner with sales, marketing, and customer success to activate pre- and post-event campaigns that drive attendance, nurture leads, and support pipeline and adoption goals.
• Measure event and webinar performance (registrations, attendance, engagement, influenced pipeline) and make recommendations to scale or refine programs.

Benefits

• full benefits package, including exciting travel perks, generous time-off, parental leave, a flexible work model (with some pretty cool offices), and career development resources
• medical/dental/vision
• paid time off
• Employee Assistance Program
• wellness & travel reimbursement
• travel discounts
• International Airlines Travel Agent (IATAN) membership

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 5,001-10,000 employees