Senior Paid Media Specialist - Remote

Empire Beauty Schools • Florence, KY

48d • Remote

About The Position

Empire Beauty School, one of the nation's largest network of cosmetology schools-is seeking a Senior Paid Media Specialist to drive innovative and high-performing media strategies that help thousands of students each year change their lives through beauty education. This is a rare opportunity to drive national/local paid media strategy for a fast-growing, mission-driven organization while working primarily remote with a collaborative, forward-thinking marketing team. Why This Role Is Exciting: High-impact scope: You'll manage paid media for 74 schools across the U.S., shaping enrollment growth at a national scale. Innovation encouraged: We want someone who pushes boundaries-experimenting with new platforms, testing AI-driven optimizations, and architecting sophisticated campaigns across the entire media funnel. Growth & stability: Empire Beauty School is a best-in-class, expanding brand with a more than 90 year legacy of helping people build careers they love. Remote flexibility: Enjoy the freedom of remote work while contributing to a passionate, mission-centric team. In-person meetings will be requested only as needed.

Requirements

• 5+ years of proven paid media experience with a track record of delivering measurable results.
• Deep expertise in Google Ads, Meta Ads, and hands-on experience with additional digital channels (TikTok, programmatic, YouTube, etc.).
• A strategic thinker who can blend creativity with data to build high-converting, innovative campaigns.
• Ability to thrive in a fast-moving environment and adapt to the evolving digital landscape, including the use of AI-driven tools.
• Strong analytical mindset with experience in attribution, optimization, and multi-location campaign management.
• Excellent communication skills and the ability to present insights confidently.

Responsibilities

• Reporting directly to the VP of Marketing, lead the strategy, execution, and optimization of paid media campaigns across Google, Meta, TikTok, YouTube, programmatic platforms, and emerging channels.
• Build full-funnel campaigns that drive lead generation, applications, and enrolled students at optimal ROI.
• Use AI tools, automation, and predictive technologies to enhance performance and scale efficiently.
• Partner closely with admissions, analytics, and creative teams to align media performance with enrollment objectives.
• Manage budgets overall and across multiple schools and markets, ensuring efficient and data-backed allocation of spend.
• Monitor, measure, and refine campaigns continuously using best-in-class attribution and analytics practices.

Benefits

• Competitive salary and full benefits package, commensurate with experience.
• Remote-first culture with periodic in-person collaboration opportunities.
• Chance to work with a growing, nationally recognized brand committed to transforming lives through education.
• A supportive, passionate team that values innovation, continuous learning, and forward-thinking marketing strategies.
• 401K, medical, dental, vision, and more!
• Generous paid time off
• 12 Paid Holidays

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Industry: Educational Services
• Education Level: No Education Listed
• Number of Employees: 101-250 employees